1. Thailand Publishing Industry Presented by Kim Chongsatitwatana Nanmeebooks Co., Ltd.

2. Agenda Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

3. Economic and Demographic Data 200820092010 Population*63.39 mil.63.53 mil.63.88 mil. GDP* (at constant price) 2.5%-2.3%7.8% GDP per head* Bt. 131,717 (USD 4,249) Bt. 129,875 (USD 4,190) Bt. 143,655 (USD 4,634) Inflation* (Consumer price) 5.5%-0.9%3.3% Exchange Rate at 31 Thai baht : 1 US$ Source : *Bank of Thailand : http://www2.bot.or.th/statistics/BOTWEBSTAT.aspx?reportID=409&language=THhttp://www2.bot.or.th/statistics/BOTWEBSTAT.aspx?reportID=409&language=TH

4. Thailand’s Publishing Landscape Book 378+ publishers (in 2010) Over 28,354 new titles US$ 700 million Source : SE-Ed Book Center, PUBAT 2010

5. Book publishing revenue VS GDP 200820092010 # New titles13,348 13,624 (+2%) 15,086 (+9%) GDP (USD Million)292,740291,662313,537 Book publishing revenue (USD Million) 600 619 (+3%) 678 (+9%) Book publishing revenue VS GDP 0.200.210.22 Source : : Publishing Industry 2011, PUBAT Exchange Rate at 31 Thai baht : 1 US$

6. 8% of publishers are big-sized and leaders, but produce up to 4% of market share 80% of publishers are small-sized, but only have less than 1% market share Source : : Publishing Industry 2011, PUBAT

7. Thai people spend USD 8.92/year on books 20052006 2007 (est) Annual Spending on books/person (USD)7.498.128.92 Annual income/person (USD)3,4284,5164,018 % Spent on books of income 0.22 % 0.18 %0.22% Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

8. 1 bookstore serves 32,953 people! 200520062007 (est) Population (people)62,418,054 62,828,70 663,038,247 # Of Bookstores8489551,913 # People/bookstore73,60665,78932,953 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011 In 2011 – # of Bookstores (including CP Booksmile 2500 Branches) in total is est. 3500

9. 1 library serves up to 125,000 people! Quantity Libraries in Universities130 National Libraries25 Public Libraries350 Total505 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

10. Government Policies on Book Market Growing of e-book publishing and e-learning in Thailand (Possibility of free tablet distribution from gov.) Support from Government to make Bangkok as the world reading capital Decade of reading as a national agenda (2009 -2018) Educating about ASEAN countries and focusing on English language – we want more books about ASEAN/ from ASEAN countries to understand about culture and society of those countries and language learning books Government policy stimulating buying -Thai Strong Policy Action ( ไทยเข้มแข็ง ) – gov. budgets sp ent on books and educational materials to schools & libra ries - Reduction of tax for people and organizations who buy books for donation Source : Publishing Industry 2011, PUBAT

11. Bestselling Books in Thai Book Market Dharma (Bhuddism) Travel Book Romantic novels by Thai authors Youth Literature Educational Comics Language learning (English) How to buy and sell stocks Health Books Business/ How-to Technology/ hobby (iPad, Ukulele, etc.) Reference from Se-Ed Book: http://www.se-ed.com/eshop/BestSeller/100BestSeller.aspxhttp://www.se-ed.com/eshop/BestSeller/100BestSeller.aspx And Se-Ed Release 2010: http://www.se-ed.com/release10/downloads/SE-ED%20Release%202010.pdfhttp://www.se-ed.com/release10/downloads/SE-ED%20Release%202010.pdf

12. Common misconception Many Thai publishers buy rights from Korea Korean publishers misunderstands that Thai publishers can afford high advance BUT the market is still vast We still need a lot MORE books from you Let’s do LONG TERM business

13. Agenda Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

14. 62 years ago (1949), Thongkasem founded a Chinese bookstore in China Town 19 years ago (1992), Suwadee founded her own publishing house

15. 2,893 titles in Nanmeebooks

16. 3 imprints in our house For 0-8 Years Old For 9-18 Years Old For 18 Years Old++

17. Science magazine for children (10–15 years old)

18. Agenda Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

19. More publishers are buying foreign rights Nanmeebooks as a case study

21. Agenda Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

22. Thai people love Korean books! It all started with “Autumn in my Heart” (Nanmeebooks,2002)

23. Educational Comics

24. Reference

25. Novels

26. Non-fiction for Adults

27. Other Thai publishers who license from Korea

28. Amarin’s Quiz Series

29. Jamsai’s love stories

30. Siam Inter Multimedia

31. SE-ED

32. Agenda Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

33. Interview with SE-ED Book Center SE-ED has 390 bookstores in Thailand Average price for books is 168.15 baht (USD 5.60) Bestselling category in SE-ED: –Dharma –Health –English Grammar –Pocket Books of Current Interests –Buying and Selling Stocks Bestselling Korean books in Thailand: educational comics, loves novels

34. Translation Problems Few good quality Korean-Thai translators If your books have English or Chinese editions, they will help us very much!

35. We need your help! Promotional activities are crucial Please help us with marketing idea (promotion idea, press release, book reviews, premium, POPs idea, local advertisement samples), more Thai people will read your books!

36. We invite authors to promote books

37. Authors from other countries

38. We organise actitives in schools to educate students, parents, teachers about our books

39. We organise science camps to promote our books!

40. We train teachers to use our books

41. Nanmeebooks Reading Club has over 2 million student members

42. Apart from regular bookstores, we have other sales channels

43. The Publishers and Booksellers Assocation of Thailand (PUBAT) Established in 1960 Number of Committees: 15 Membership: 567 (as of Dec 31, 2010) Full Time Staff: 5 (as of August 2011) Acquired Office Building: 2002 Int’l Memberships IPA, APPA, ABPA Website: www.pubat.or.th E-mail address: info@pubat.or.th

44. Thank you for your attention. We welcome your questions! Sawasdee Ka!