1. www.xyleme.com © 2007 Xyleme - All rights reserved Jeff Katzman and Stuart Grossman Xyleme, Inc. October 23, 2007 Reusability 2.0: Real World Strategies for Designing Learning Content for Reuse

2. www.xyleme.com Agenda  Levels of reusability  Defining Reusability 2.0  Design consideration for reusability  Questions © 2007 Xyleme - All rights reserved

3. www.xyleme.com Levels of Reusability  Course  Page  Asset (graphic, audio text, etc.) ...and then some © 2007 Xyleme - All rights reserved

4. www.xyleme.com What is Reusability 2.0? Reusability 2.0 A method of creating, organizing, storing, versioning and publishing reusable learning content in a common, central repository for the purpose of creating learning support, regardless of delivery format (i.e. instructor guides, lesson plans, classroom visuals, tests, handouts, online courses, mobile job aides, etc.) © 2007 Xyleme - All rights reserved

5. www.xyleme.com Audiences/Contexts Output Formats Single-Format Single-Audience 1 Multiple-Formats Single-Audience 3 Multiple-Formats Multiple-Audiences 4 Single-Format Multiple-Audiences 2 Reusability 2.0

6. www.xyleme.com Audiences/Contexts Output Formats Single-Format Single-Audience 1 Multiple-Formats Single-Audience 3 Multiple-Formats Multiple-Audiences 4 Single-Format Multiple-Audiences 2 Reusability 2.0

7. www.xyleme.com Audiences/Contexts Output Formats Single-Format Single-Audience 1 Single-Format Multiple-Audiences 2 Reusability 2.0

8. www.xyleme.com Single-Format, Multiple-Audiences  Scenario  Bio-pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant  Design Considerations What content is relevant to everyone vs. a specific audience? How do you make the shared content relevant without making it so generic it’s useless? How do you write content so that it’s reusable across audiences? How do you create media so it has continuity across audiences? How do you deal with examples?  Strategies for reuse Map out and chunk content that is shared vs. content that is specific Create writing and media standards Write shared content without referring to any particular audience Add audience specific content around the shared content Create separate audience specific content and “filter” for each audience © 2007 Xyleme - All rights reserved

9. www.xyleme.com Keep shared content context neutral © 2007 Xyleme - All rights reserved How to operate a bio-reactor How does a bio-reactor work Where do you draw the sample for testing? How does a bio-reactor work Manufacturing OperatorQuality Associate

10. www.xyleme.com Audiences/Contexts Output Formats Multiple-Formats Single-Audience 3 Single-Format Multiple-Audiences 2 Reusability 2.0

11. www.xyleme.com Single-Audience, Multiple-Formats  Scenario  Creating a single-source of content for a training organization that offer blended deliver options  Design Considerations: How to accommodate differences between formats? (e.g. Print v. Web) How to accommodate differences in content requirements? (e.g. Classroom v. E-learning)  Strategies for reuse: Follow a consistent and structured approach for instructional design and writing Write content with expanding degrees of detail (e.g. slide, web, print) Plan for alternate rendition of media for (e.g. Print v. Web v. Mobile) Create alternate content specific to the needs of each learning product (e.g. labs for classroom, simulation for online) Separate content from presentation Metadata and filtering © 2007 Xyleme - All rights reserved

12. www.xyleme.com Filtering content by output format © 2007 Xyleme - All rights reserved Source Instructional Content Assessments Instructor Notes Assessment Answers Assessment Answers Instructional Presentation Assessments Student Guide Format

13. www.xyleme.com Audiences/Contexts Output Formats Single-Audience Multiple-Formats 3 Multiple-Formats Multiple-Audiences 4 Reusability 2.0

14. www.xyleme.com Multiple-Formats, Multiple-Audiences  Scenario  International restaurant chain has multi-brand, multi-geography, with multiple formats (procedures, job-aids, check-lists, print and web) wants custom materials for each restaurant.  Design Considerations: How to accommodate differences between formats? (e.g. Print v. Web) How to accommodate differences in content requirements? (e.g. Classroom v. E-learning) How to accommodate differences in content across audiences? (e.g. brands, geography, equipment, products, etc.) How to accommodate different languages?  Strategies for reuse: Library of global standards Food safety, management practices, product procedures Metadata vocabulary management strategy; tagging and filtering methods Create alternate content for slight variation between audiences Filter by profile © 2007 Xyleme - All rights reserved

15. www.xyleme.com Filter by profile © 2007 Xyleme - All rights reserved Master Task Filtered Task Introduction (Brand 1) Summary (Brand 1) Steps Step 1 Step 2 Example (Brand 1) Step 3 (Equipment Z) Introduction (Brand 1) Introduction (Brand 2) Summary (Brand 1) Summary (Brand 2) Steps Step 1 Step 2 Example (Brand 1) Example (Brand 2) Step 3 (Equipment X) Step 3 (Equipment Z) Profile

16. www.xyleme.com Questions © 2007 Xyleme - All rights reserved

17. www.xyleme.com Jeff Katzman Founder, Vice President and Chief Learning Officer jeff.katzman@xyleme.com Stuart Grossman Vice President of Client Services stuart.grossman@xyleme.com www.xyleme.com Contact Information © 2007 Xyleme - All rights reserved