1. Welcome Franzen Airline Management Training in cooperation with: GAMS
General Airline Management Simulation
Welcome

2. Unicon Management Systems
A simulation developed and designed by
Lufthansa Consulting
and
Unicon Management Systems

3. General Airline Management Simulation
Pilots train using simulators - why not managers?
The General Airline Management Simulation (GAMS) is a computer- based simulation with the aim of developing airline management skills.

4. About this presentation
This presentation is designed to inform you about the key issues of GAMS. You will have the choice between a comprehensive overview or the possibility to look closer on special items. The menu on the left side will give you the options.
Overview
Results
Scenario
Planning Tools
Seminar procedure
News & Information
Decisions
Feedback
Please make your choice and press one button

5. About the simulation
GAMS is designed to train managers and potential managers of the air traffic and air traffic related industries in how to manage an airline.

6. Scenario
GAMS is a computer simulation reflecting 3 to 5 airlines competing in the same market.
Teams start from an initially identical position, taking over management functions for their virtual airline.

7. Interacting Decision Variables
GAMS is mainly built on four interacting decision variables:
Teams can only influence decisions within their company, but have to take into consideration the other three variables at the same time.

8. The route system
The simulated airlines have their base in Frankfurt and operate on 4 different routes in hub-and-spoke system.
All airlines transport passengers and cargo.
Opening new routes is not possible, but focussing on single routes or target groups is.

9. External Influences
Nearly all external influences which can affect real airlines can be simulated with GAMS: $
We are on Strike
Slots
slot limitations
strikes
currency fluctuations
bad weather conditions
...

10. The seminar procedure
GAMS is simulated over several periods. After a briefing and introduction into the system the procedure follows a circle:
briefing
decisions
simulation
data
results
data
decisions
simulation
results
...

11. Decisions to be taken
Teams fill in all relevant decisions in the participant system.
On the following pages you can see 3 out of 5 decision registers that participants have to fill in.

12. Decision Data Market 1 Destinations
Decisions about:
advertising
sales promotion
sales representatives
market research reports

13. Decision Data Market 2 Routes
Decisions about:
prices
service
public relations
call for tender
open tenders

14. Decision Data Aircraft
Decisions about:
frequencies
checks
purchase/sale of aircraft
charter in and out
suspension of operation

15. Results
After a period has been simulated the results of the period can be generated in form of various reports.

16. Example: Route Results
Participants can analyse
route results by different
profit contributions !

17. Example: Market Report
Demand, turnover, and load
factors are shown for each route
and both cargo and passengers !

18. Planning Tools
To gain more accurate information GAMS offers two powerful planning tools:
precalculation
testmarketing

19. Planning Tools: Precalculation
Within this interface participants can take all their decisions plus an assumption about the expected demand.
Under this assumption teams can generate all reports giving an exact overview about all cost involved and information about the relationship between cost and expected turnover.

20. Planning Tools: Testmarketing
The testmarketing allows to predict the effects of each single marketing instrument on every special market sector in a range of +/- 10%.
The results help to create a sensitive marketing-mix.

21. News and Information
Actual news and information can be published in every period and have always the possibility to influence the existing scenario.
In addition teams receive extra news in form of press releases announcing actual developments of politics and the market.

22. Feedback of participants
At the end of each seminar participants reflect their performance as airline in a short presentation.

23. Feedback of instructors
Instructors give their feedback in a final presentation supported by a selection of more than 60 different graphics.

24. GAMS seminars were carried out with participants from:
Aerospatiale
Air Asia
Airbus Industries Toulouse
Air Canada
Air China
Air France
Airline Business
ALENIA
Air New Zealand
All Nippon Airways
Arabella Hotel Consult
Asia Pacific Air
Asian Shipping
Augsburg Airways
Austrian Airlines
BAE Systems
Bangkok Airways
B. L. A. S.
Bombardier Regional Aircraft Div.
British Aerospace
Cathay Pacific Airways
Cargolux
Commercial Airways
Copenhagen Airport
Daimler Benz Aerospace Airbus
Dassault Aviation
Delta Airlines
Delta Air Regionalflug
Deutsche Lufthansa DG Bank
DHL Worldwide Express
EDS
Edec Corporation
Embraer
Emirates Airlines
euresas
Eurocopter Deutschland
European Investment Bank
European Business School
Fachhochschule Braunschweig
Fachhochschule Heilbronn
Fachhochschule München
Fachhochschule Köln
Fachhochschule Worms
Finnair
Flughafen Düsseldorf
Flughafen Frankfurt
Flughafen Wien
Fokker
Frere Cholmeley
Gambia Airways
Grand Air Philippines
Hainan Airlines
INESC
Interot Airways
Jet Airways (India)
KLM Royal Dutch Airlines
LOT Polish Airlines
LTU Süd
Luftfahrtbundesamt
Lufthansa Cityline
Luxair
Manchester Airport
MasAIr Cargo Airline
Meier's Weltreisen
Merpati Air
Mexicana Airlines
NORDAM Group
Ogilvy & Mather
OGMA
Olympic Airways
Oman Aviation Services
Onur Air
Philippine Airlines
P.T. Airfast Indonesia
Rockwell Collins
Rolls-Royce
Saab Aircraft
SAETA
Saudi Arabian Airlines
SAS
Sempati Air
Serunting Air
Sichuan Airlines
SNECMA
South African Express Airways
Spanair
Steigenberger Consulting
SunExpress
Tampa Airlines
Tower Air
Transportes aereos pegaso
United Airlines
Universität Köln
Varig
Xijiang Airlines
Yemenia Yemen Airways
Yunnan Airlines

25. Contacts Are you interested? We offer GAMS as: open seminar or
Dr. Wolfgang Franzen
Tel.:
Fax:
Airline Management Training Dr. Wolfgang Franzen
Koehlesrain 92
88400 Biberach
Germany
Are you interested? We offer GAMS as:
open seminar or
in-house seminar
Please contact us: 55

26. Thank you! 54