1. Marketing Update By Catie Cotcher

2. Marketing Update External Marketing Moving Forward…GST Internal Marketing through Accredited Consultants Case Studies Quicken Website

3. External Marketing QuickBooks 2010/11 Release Campaign –GST change major focus in campaign…why? What is happening in Retail QuickBooks Online Release Case Studies / PR

4. GST Campaign Why is this so important? Client experience moving forward? Need to action – NOW! How can we help?

5. Your Role – The Accredited Consultant Client Expectations Client Communication SPAM – Licence Agreement Delightful vs Disaster

6. Accredited Consultant – GST Marketing Direct Mail Communications –1 st Communication – May (alongside DM) –2 nd Communication – June/July – EDM –3 rd Communication – August – Letter –4 th Communication – September Reckon assistance

7. Internal Marketing through AC Channel Creating an AC Community Marketing and building off each others strengths Facebook – what, when, why and how? AC’s aligning with Accountants

8. Case Studies Example How to use these? How to get more? Australia PR department resource

9. Quicken Website Overhaul done this year – content management Better resources for ACs Direct links to Onyx and Knowledge Browser Marketing through Google AdWords, Facebook and Yahoo Monitoring systems on website for better analysis EDM campaigns being redirected to website to allow viewing of click throughs

10. Thank you