1. SPORTS AND ENTERTAINMENT MARKETING

2. UNIT ONE MARKETING AND SPORTS & ENTERTAINMENT
Chapter 1—World of Marketing
Basic principles of Marketing
Demographics
Marketing Mix
Chapter 2—Connections and Contrasts
History and Background
Legal issues
Business risks

3. FUNCTIONS OF MARKETING Unit 1: Promotion, Product/Service Management, Distribution, Selling, Pricing, Marketing Information Management

4. Chapter 1 World of Marketing
The Importance of Sports and Entertainment Marketing
Two most profitable industries in U. S.
Billions of dollars spent each year
Main export of U. S.
Vendors compete for share of market

5. Why is it important?
With so many businesses competing for attention, an organized marketing plan with strategies that target specific consumers is essential.
This is the foundation of sports and entertainmentmarketing.

6. Marketing Defined
The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants.

7. MARKETING DEFINED
GOODS—TANGIBLES
SERVICES--INTANGIBLES

8. MARKETING PROCESS Developing—
study consumers to determine what they want
design products to satisfy wants and needs

9. MARKETING PROCESS PROMOTIONAL— Educate consumers
Create interest and desire
Make a sale
Create an image for a company and its products
Newspapers, magazines, radio, TV, direct mail
Internet advertising

10. MARKETING PROCESS DISTRIBUTION—
Means of getting the product into the consumers hands
Buying and selling
Sell directly to the customer
Intermediaries--wholesalers

11. Marketing Concept
The idea that organizations need to satisfy their customers while also trying to reach their organizations’ goals
Focus on customers’ needs and wants

12. MARKET Identify the customer
Have the desire and ability to buy a product

13. MARKET
NEEDS
WANTS

14. MARKET
TARGET MARKET
a specific group of consumers that an organization selects as the focus of its marketing plan
makes developing marketing plan easier to accomplish

15. MASS MARKETING vs. MARKET IDENTIFICATION
More common in 1950’s
One key message directed to everyone
More sophisticated
Availability of information and computer technology
Market research companies

16. DEMOGRAPHICS
Statistics that describe a population in terms of personal characteristics
Age, income, occupation, gender, ethnic background, educational levels

17. MARKETING MIX
4 P’s

18. MARKETING MIX
PRODUCT
Involve the goods, services, or ideas used to satisfy
consumer needs
Designing, naming, and packaging a product

19. MARKETING MIX PRICE Exchange process between customer and seller
How much should be charged?
How much does it cost to make?
Expenses related to marketing
What is the consumer willing to pay?

20. MARKETING MIX PLACE Make the product available to the customer.
How and where does target market shop?
Channel of distribution—path a product takes
from producer to consumer

21. MARKETING MIX PROMOTION Communicated to the consumer
Advertising, sales promotion, publicity, personal selling
Selection of media as well as message to be delivered

22. What items in this topic are similar to what we have already studied?
What words are new?