1. ©2012 Microsoft Corporation. All rights reserved.

4. EventsAnalytics Engine Mined Recommendations Search Engine

5. ©2012 Microsoft Corporation. All rights reserved.

6. Authoring.Contoso.com Contoso.com/WorkAtContoso “En-US” Contoso.com/careers Contoso.fr/carrières Variations Search Crawl “Fr-Fr” Contoso.fr/TravaillezChezContoso Translation Content Search Webpart

7. ©2012 Microsoft Corporation. All rights reserved.

9. Audio Cameras Computers Home appliances Phones TV and video TERM STORE NAVIGATION TAXONOMY Search Filter query by CATEGORY: COMPUTERS Friendly URL http://contoso.com/computers Use page maincategory.aspx CONTENT SEARCH WEB PART

10. ©2012 Microsoft Corporation. All rights reserved.

12. Content site collection Pages library for editors Source Navigation Term Set Title Description Term Title Description Term Formatte d Title Formatted Description XSP About Us Ask a Tax Laywyer Contact Info Great Results Tax Collection Jobs Tax attorney Paralegal CFO Navigation Term set in ContosoJobs.com Default Contoso NTS 1 2 3 4

13. ©2012 Microsoft Corporation. All rights reserved. Title Description Term Formatted Title Formatted Description XSP Source Navigation Term Set About Us Ask a Tax Laywyer Contact Info Great Results Tax Collection Jobs Tax attorney Paralegal CFO Navigation Term set: Default Contoso NTS CBS 3 1 2 4

14. ©2012 Microsoft Corporation. All rights reserved. CBS 2 Jobs result page Details Page Title CBS 1 Salary CBS 2 CBS 3 Description 13

15. ©2012 Microsoft Corporation. All rights reserved.

16. FeaturesSharePoint 2010SharePoint 2013 Clean URLs http://www.c.com/Pages/cars.aspxhttp://www.c.com/cars Home Page Redirects HTTP 302 for http://www.c.com to redirect to /pages/default.aspx Home page served from address www.c.com – no redirect for browser Country code top-level domains (ccTLDs) http://www.c.com/en-us/Pages/cars.aspx http://www.c.com/es-mx/Pages/coches.aspx http://www.c.com/cars http://www.c.mx/coches XML Sitemaps NoneAutomatically generated and referenced in robots.txt SEO Properties (e.g. Meta Description) and must be identicalBrowser title Meta description Meta keywords Webmaster Tools integration NoneAssists with ownership verification

17. ©2012 Microsoft Corporation. All rights reserved.