1. Because you’re not just another pretty face

2. You Need It! Where is your advertising dollar going? TV Radio Print Direct Mail Coupon Books Phone Books

3. You Need It! Social Media is Word of MouthWhat is your best advertisement?

4. You Need It! Social Media is Permission versus Interruption

5. You Need It! Social Media is Inexpensive Posting information on the web is FREE Information is posted on the web FOREVER Potential Customer Reach is UNLIMITED

6. You Need It! Social Media is Customer Driven Conversation Communication Ratings Reviews Customer Support Customer Driven Ideas, Programs and Products

7. You Need It! 9 out of 10 Internet users visit a Social Media site monthly 5 1/2 hours/month average are spent on Social Media sites Nearly 1 out of every 8 minutes online is spent on Facebook Neilson Social Media is Everywhere

8. You Need It! Which Social Media Site Is Best For You?

9. You Need It! So where does come in?

10. You Need It! Facts #1 Social Media Platform – 67% of all SM users utilize Facebook #1 Internet Site - 13% of all time online is spent on Facebook – surpassing Google, AOL, Yahoo! and Microsoft sites Reached 800 Million active users 150 Million users log on each day Fastest growing media site for those 35+ years old Users log an average 6 hours each month More than 30% of retailers have a Facebook presence Neilson Online, comSource, Facebook 2009

11. You Need It! Over 120M users from over 200 countries and 170 industries Execs from every Fortune 500 are on LinkedIn 45% of users are decision makers Highest average household income ($109,000) of all social media users Professionals spend more time on LinkedIn (283 minutes per month) than online with the New York Times, Wall Street Journal, Business Week and Forbes combined. The Lowdown on

12. You Need It! Twitter Facts Over 200 Million registered users Over 180 Million unique viewers monthly 55 Million tweets per day Nearly 300,000 new users each day Drives visits to more than 17,000 websites Majority of users are 25-54 years old

13. You Need It! Gaga about

14. You Need It! Every minute, 35 hours of video are uploaded to YouTube YouTube, owned by Google, is the world’s 2 nd Largest search engine: 2 billion views per day 75 Billion videos served to 375 Million visitors in 2009 You Gotta Try

15. You Need It! Blah blah blogs Short for “Web-log” 77% of all internet users read blogs 38% of bloggers post brand or product reviews Showcase your expertise Versatile, easy to change content Drives readers to your website

16. You Need It! Mobile Is On The Move! Specials, coupons, promotions, announcements, eCards, polls, updates, alerts, links, appointment reminders, tip-of-the-day, voting, fan clubs, fundraising, etc 3 weeks0.5-1% 3 days5-15% 4 minutes90-97% Response rate of 15-30% Direct mail Email Text Messaging Text MissedItByThatMuch to 98765

17. You Need It! Questions about QR Codes? 1 in 4 Americans have a smart phone! Link to: Websites Blog Posts Text Messages Images Email Instant Messages Mobile Coupons Restaurant Menu Product Information Real Estate Information Virtual Tours The possibilities are endless!

18. You Need It! 10 Ways To Make Social Media Work For You 1)Load the profile with information about your services, products 2)Use the appropriate Profile name and picture 3)Customize your profile with pictures, background, tabs 4)Post 2-3 times per week 5)Create Events 6)Create a Blog 7)Display your Social Media badges on all of your internet and printed materials 8)Watch your Privacy Settings 9)Monitor Your Sites 10)Have a Social Media Policy Guide

19. You Need It! 1. Create Your Profiles Fill every field! Create your own!

20. You Need It! INCLUDE YOUR WEBSITE PHONE NUMBER AND ADDRESS Need I say more?

21. You Need It! 2. Use an Appropriate Profile picture LinkedIn Professional headshot Facebook, Twitter creative, playful Edit Photo so thumbnail looks right

22. You Need It! LinkedIn Profile Picture Creative Also Professional Professional Logo? Who are YOU? Family? Friend? Business Partner? Approachable Um, I’m confused

23. You Need It! Facebook Profile Picture Logo Product Photo Staff

24. You Need It! Check the Thumbnail 602 x 604 pixels

25. You Need It! 3. Customize your profile with pictures, background, tabs

26. You Need It! Customize Your Twitter Background

27. You Need It! 4. Don’t Over-Post! Vary times of day Vary the days Have Staff post Encourage dialogue Ask questions Scheduling Software – Sendible, SocialOomph Link Facebook/Twitter/Linked In – Ping, Hootsuite, Yoonoo

28. You Need It! Always add photos, videos and links Draws attention to your post in the feed Adds credibility Search Google for images

29. You Need It! Create Events on Facebook Post on Eventful and Eventbrite Monthly specials Reminders (vaccinations, flu shots, annual checkups, floss) 5. Create Events

30. You Need It! 6. Create a Blog Short for “Web-log” Easy and effective way to share information and insights Showcase your expertise to a worldwide audience New posts every week or two

31. You Need It! 7. Show Your Badges, Profile Names

32. You Need It! 8. What about security and privacy?

33. You Need It! 9. Reputation Monitoring Google Alerts (http://www.google.com/alerts)http://www.google.com/alerts Google Blog Search (http://blogsearch.google.com)http://blogsearch.google.com Twitter Search (http://search.twitter.com/)http://search.twitter.com/ SiteVolume (http://www.sitevolume.com/)http://www.sitevolume.com/ SocialMention (http://www.socialmention.com/)http://www.socialmention.com/ SocialCast (http://socialcast.com/)http://socialcast.com/ Enterprise-class solutions: Omniture, Radian6, Techrigy

34. You Need It! 10. Have a Social Media Policy Guide How much time is allowed on Social Media? Who handles complaints? Separate business and personal profiles Give credit where credit is due: cite sources Respect HIPPA Do not divulge proprietary information Recognize and comply with copyrights, patents, and trademarks

35. You Need It! 11. Be Authentic Transparent Respectful Approachable Responsive Careful Have Fun! Creative Active Truthful

36. You Need It! Participate in the Conversation

37. You Need It! Social Media is Here to Stay

38. Face it …Social Media Marketing Media Channel Analysis Profile Creation and Development Site Maintenance and Monitoring Mobile Marketing QR Codes Reputation Monitoring Training Ghost Writing Point of Purchase Displays Strategic Planning and Partnership Creative – Insightful Personal - Professional - Proactive

39. Face It! Social Media Marketing Sue Ann Kern 435-201-8610 SueAnn@FaceItSocialMedia.com www.FaceItSocialMedia.com www.linkedin.com/in/sueannkern facebook.com/sueann.kern SueAnnKern