1. 10 Million in 10 Weeks What Stanford Learned Building Facebook Apps A Stanford Course during Fall 2007 Dave McClure Rob Fan Graphing Social Patterns: March 2008 Contact: BJ Fogg - bjfogg@stanford.edu

2. 10 Million in 10 Weeks Total Installed Users: 20M+ 5 apps @ 1M+ users 10 apps @ 100k users 20 apps @ 5k users Total Daily Active Users (DAU): 925k 6 apps with ~ 100k DAU 10 apps with > 10k DAU 19 apps with > 500 DAU 6 Apps in Facebook Top 100 Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu

5. Curriculum (Alpha Version) 3 Apps (!) 1. Virality 2. Engagement 3. Education-focused Hoping to leverage... Huge reading list Metrics-based grading Psychology of technology Expecting 20-40 students... Contact: BJ Fogg - bjfogg@stanford.edu

6. ...120 showed up Contact: BJ Fogg - bjfogg@stanford.edu

7. ...So we scared some students off. Contact: BJ Fogg - bjfogg@stanford.edu

10. 7 person teaching team 73 students Contact: BJ Fogg - bjfogg@stanford.edu

13. Every class was exciting and surprising Contact: BJ Fogg - bjfogg@stanford.edu

14. Students drove us forward Contact: BJ Fogg - bjfogg@stanford.edu

15. Initial Success!!! Contact: BJ Fogg - bjfogg@stanford.edu

16. Success Stories Contact: BJ Fogg - bjfogg@stanford.edu

18. Students come together outside of class... Contact: BJ Fogg - bjfogg@stanford.edu

19. 10 Million in 10 Weeks Total Installed Users: 20M+ 5 apps @ 1M+ users 10 apps @ 100k users 20 apps @ 5k users Total Daily Active Users (DAU): 925k 6 apps with ~ 100k DAU 10 apps with > 10k DAU 19 apps with > 500 DAU 5 Apps in Facebook Top 100 Top Apps (according to Adonomics): ~ $10M Contact: BJ Fogg - bjfogg@stanford.edu

20. Final Expo in December 2007 500+ people show up Contact: BJ Fogg - bjfogg@stanford.edu

24. BayCHI Student Presentation Contact: BJ Fogg - bjfogg@stanford.edu

26. Aftermath $500,000 - $1,000,000+ revenue generated since September At least 3 companies formed At least 2 companies acquired More job offers than students can handle Dan drops out of school to work with Rob and 3 other students from the class Teach the class again soon Contact: BJ Fogg - bjfogg@stanford.edu

27. More Successes Contact: BJ Fogg - bjfogg@stanford.edu

28. Learnings from Stanford's FB Course #1. It's never too late to create a winning app When we launched course, over 6000 Facebook apps existed. 10 weeks later, our students had 6 apps in the top 100 Contact: BJ Fogg - bjfogg@stanford.edu

29. Learnings from Stanford's FB Course #2. Simplicity & clarity are key to app success Apps need to be easily understood (value prop) Apps need to be easy to use The wrong direction: Clever names Lots of features Contact: BJ Fogg - bjfogg@stanford.edu

30. Learnings from Stanford's FB Course #3. Speed & flexibility in launch & iterations Many crummy trials beat deep thinking Flexibility beats quality Deadly: Getting too attached to one app idea. Contact: BJ Fogg - bjfogg@stanford.edu

31. Learnings from Stanford's FB Course #4. Community cooperation leads to success Students helped others a lot Sharing code, tips, insights... all were present in course. Contact: BJ Fogg - bjfogg@stanford.edu

32. Learnings from Stanford's FB Course #5. Individual opinions about app are worthless Don't be swayed by one person's opinion. Just get the app out there and see what happens... Despite everyone's supposed "brilliance"... Often what seemed like a killer idea didn't work. Sometimes what seemed stupid worked very well. Contact: BJ Fogg - bjfogg@stanford.edu

33. Learnings from Stanford's FB Course #6. Copying success is a cheap/fast way to succeed Novelty isn't the best approach to apps If you're desperate for a win, just copy something that's working Flipside: If your app is doing well, expect imitators. Contact: BJ Fogg - bjfogg@stanford.edu

34. Learnings from Stanford's FB Course #7. Metrics do matter, but today's tools are too weak Of course, instrument your apps to track viral aspects No one offers a winning metrics package (yet) -- not even GA Our experience: Students often had to tweak GA and also create their own metrics tools. Contact: BJ Fogg - bjfogg@stanford.edu

35. Learnings from Stanford's FB Course #8. You CAN learn to create a winning app Success with FB apps isn't luck or magic Many Stanford teams succeeded Teams who failed at first later created excellent apps (like Oregon Trail) Contact: BJ Fogg - bjfogg@stanford.edu

36. 10 Million in 10 Weeks What Stanford Learned Building Facebook Apps A Stanford Course during Fall 2007 Dave McClure Rob Fan Contact: BJ Fogg - bjfogg@stanford.edu