1. SEO in 2010 To support Movember – 11/20/09 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

2. Marketing is Changing 1950 - 20002000 - 2050

3. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

4. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs #4 Marketing Book on Amazon InboundBook.com

5. The Great News… www.HubSpot.com/ROI

6. Budget vs. Brains

7. SEO Tips from Website Grader Lessons from 1,785,235 websites

8. Google is Judge, Jury and Executioner

9. SEO = Context and Authority Ranking Algorithm: f(n): Context + Authority

10. Pick Your Keyword Battles (Context) vs.

11. On-Page SEO (Context) Page Title Clean URL Headers & Content Description

12. Attractive to Whom? (Context) www.seo-browser.com

13. Authority is Determined by Links

14. Why Links are Votes to Google Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this Links are online recommendations 1.A link: www.HubSpot.comwww.HubSpot.com 2.Anchor text: Internet MarketingInternet Marketing 3.Link is from a trusted website

15. More + Better Content = More Links

16. Publish Everything Blog Podcast Videos Photos Presentations eBooks News Releases

17. More Advanced SEO Tactics …completely stolen from Rand Fishkin at SEOmoz.org

18. Ideal Link Structure and Authority

19. Link Structure in Practice

20. Content is Useless w/o Attracting Links

21. Leverage Emotions the Make Us Link

22. 1,000’s of Tweets about report - Twitter drove 30% of traffic Link-Worthy & Share-Worthy Over 1,200 inbound links to one blog article.

23. What Gets Shared or Linked? Rarely Shared Frequently Shared Product info Free trials Software documentation New data Funny videos Top-notch blog posts

24. Target the Linkerati

25. Experts on Linkbuilding

29. Where is Search Going?

31. Thank You / Q&A Download Slides: www.MikeVolpe.com/Movember Free Trial of HubSpot: www.MikeVolpe.com/Trial Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe

32. Next Steps Read the “Inbound Marketing” book www.InboundBook.com www.InboundBook.com Grade your website: www.WebsiteGrader.com www.WebsiteGrader.com

33. Additional Resources SEOMoz Ranking Report http://www.seomoz.org/article/search-ranking-factors Facebook Marketing eBook http://www.hubspot.com/facebook-for-business-marketing-hub/ Twitter Marketing eBook http://www.hubspot.com/twitter-marketing-hub/ Social Media Marketing Kit http://www.hubspot.com/social-media-marketing-kit Blog: http://Blog.HubSpot.comhttp://Blog.HubSpot.com

34. What’s HubSpot? Marketing software for SMBs Over 1,800 customers in 3 years 100+ employees, lots of MIT grads