1. Jaisal mishra Diksha singh Neha dewangan K Pratibha Manisha
Mobile Commerce
Jaisal mishra
Diksha singh
Neha dewangan
K Pratibha
Manisha

2. Overview What is M-Commerce History M-commerce in Pakistan
Products & services
Payment Method
Advantages & Limitation
Future of M-Commerce

3. What is M-commerce
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as Cellular Phone and personal digital assistants (PDAs).
It is known as Next Generation E-Commerce.
M-commerce enables users to access the Internet without needing to find a place to plug in.

4. What is M-Commerce?
The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States.

5. Overview What is M-Commerce? History Products & services
Advantages & Limitation
Future of M-Commerce

6. History
Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines. In 1997 also the first mobile phone based was launched by Merita also using SMS.
In 1998, the first digital content sales were made possible as downloads to mobile phones when the first commercial downloadable ringing tones were launched in Finland by Radionlinja (now part of Elisa)
In 1999, two major national commercial platforms for m-commerce were launched with the introduction of a national m-payments system by Smart as Smart Money in the Philippines and the launch of the first mobile internet platform by NTT DoCoMo in Japan, called i-Mode

7. History
Mobile commerce related services spread rapidly in early 2000 from Norway launching mobile parking, Austria offering mobile tickets to trains, and Japan offering mobile purchases of airline tickets.

8. Overview What is M-Commerce? History Products & services
M-commerce in Pakistan
Payment Method
Advantages & Limitation
Future of M-Commerce

9. Products & Services
M-commerce in the past has mainly been used for micropayments that is payments under 10 US dollars. However it has in the recent past been used to handle larger amounts. This was largely to security fears and the newness of the technology. In Kenya m-commerce is used fro purchase of ringtones and now recently pay electricity bills. The increase in popularity of PDA's and cellular phones has resulted in more and more businesses beginning to use m-commerce as a more efficient method of reaching their customers.

10. Products & Services Voice alerts Financial Surf WAP enabled sites
Banking
Pay bills
Stock trading
Surf WAP enabled sites
Purchases through WAP enabled sites

11. Products & Services Mobile Ticketing:
It is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets.
Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets.

12. Mobile Ticketing
Tickets can be booked and cancelled on the mobile with the help of simple application downloads or by accessing WAP portals of various Travel agents or direct service providers.
Application for M-Ticketing:
Mass transit.
Airline check-in.
Cinema ticketing.
Concert/Event ticketing.
Trade shows
Consumer voucher distribution

13. Mobile Ticketing Advantage of M-ticketing:
Reduced costs of ticket printing/mailing.
Improved consumer convenience.
Reduced infrastructure costs.
Increased revenue by increasing accessibility to tickets.

14. Location-based services
Unlike a home PC, the location of the mobile phone user is an important piece of information used during mobile commerce transactions. Knowing the location of the user allows for location based services such as:
local maps
local offers
local weather
people tracking and monitoring

15. Mobile Banking
Banks and other financial institutions are exploring the use of mobile commerce to allow their customers to not only access account information, but also make transactions, e.g. purchasing stocks, remitting money, via mobile phones and other mobile equipment.

16. Mobile Banking
Mobile banking can offer services such as the following:
Account Information
Mini-statements and checking of account history
Alerts on account activity or passing of set thresholds
Monitoring of term deposits
Access to loan statements
Access to card statements
Mutual funds / equity statements
Insurance policy management
Pension plan management
Status on cheque, stop payment on cheque
Ordering check books
Balance checking in the account
Recent transactions
Due date of payment (functionality for stop, change and deleting of payments)
PIN provision, Change of PIN and reminder over the Internet
Blocking of (lost, stolen) cards

17. Mobile Banking Payments, Deposits, Withdrawals, and Transfers
Domestic and international fund transfers
Micro-payment handling
Mobile recharging
Commercial payment processing
Bill payment processing
Peer to Peer payments
Withdrawal at banking agent
Deposit at banking agent

18. Mobile Marketing and Advertising
Mobile marketing is highly responsive sort of marketing campaign, especially from brands’ experience point of view.
Corporations are now using m-commerce to expand everything from services to marketing and advertisement.

19. Overview What is M-Commerce? History Products & services
Advantages & Limitation
Future of M-Commerce

20. Overview What is M-Commerce? History Products & services
Advantages & Limitation
Future of M-Commerce

21. Overview What is M-Commerce? History Products & services
M-commerce in Pakistan
Advantages & Limitation
Future of M-Commerce

22. Advantages Ubiquity :Independent access anytime (24/7)
Reachability: Access on your demand from anywhere
Form factors :Use the device that suits their needs and user preferences (PDA, PC, mobile phone, etc.)
Convenience and Accessibility :People can access applications to their time and preferences .
Security:Use of means such as Security Socket Layer (SSL) to provide personal security, privacy of communications, and data integrity

23. Limitations
Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.)
WAP and SMS limited to small number of characters and text.
Use of graphics limited
Less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile computers (laptops and next generation handhelds)
User interface is often difficult to learn how to use
Limited bandwidth
cost of establishing mobile and wireless broadband infrastructure
technology constraints of mobile devices (memory, processing power, display capabilities, input methods)

24. Overview What is M-Commerce? History Products & services
Advantages & Limitation
Future of M-Commerce

25. Future of M-commerce
According to new analysis from Juniper Research, consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries.
Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services, and help to reduce mobile operator churn

26. Future of M-commerce
Africa & Middle East, Far East & China and the Indian Sub Continent will be the leading regions for national mobile money transfer services in 2014