3. Some Background Department formed in 2012 Dual missions: assess and improve both the website and our physical spaces Website needed the most attention at first

5. Strategy for web assessment Since redesign: – 4 online tests using Optimal Workshop tools – 2 formal in-person usability tests – 2 A/B tests with Optimizely – Ongoing in-person interviews as opportunities arise

6. Optimal Workshop

9. A/B testing with Optimizely

11. In person testing/interviews In-person usability testing Met with faculty and post-doc students One on one interviews Unstructured conversation

12. Changes made Fall 2014 Fall 2015 "refresh"

13. Wayfinding & Signage

14. Google Glass

15. Task Checklist

17. Video https://youtu.be/0-gsn0JZrDE

18. Results

19. Next Steps More of the same – Continue wayfinding studies – Continued interviews – Evaluate our new 'refreshed' after it goes live

20. Questions User experience is art of being less wrong over time.