1. An Introduction to Industry Lecture 4: Electronics Fields Lecturer name | Contact email

2. Lecture Plan The lectures in this series are: –Lecture 1: Electronics as an Industry –Lecture 2: Electronics Industry Overview –Lecture 3: Industry Sectors –Lecture 4: Electronics Fields –Lecture 5: The Component Industry –Lecture 6: Assembly and Beyond –Lecture 7: Personality and Position –Lecture 8: Job Application –Lecture 9: Entrepreneurship –Lecture 10: Working in Industry

3. Review - Industry Sectors Last lecture we covered: –Engineering Industry Sectors –The Production Cycle and Systems Design –Company Profile: BAE Systems

4. Lecture 4: Electronics Fields This lecture will cover: –Company Profile: Cambridge Consultants Ltd –Electrical and Electronic Design Fields –The Production Cycle and Subsystems Design

5. Company Profile Interview Video

6. Independent Design House (IDH) Founded in 1960 by 3 Cambridge University graduates Now employs 350 people in both the Cambridge in the UK and the Cambridge in Boston, USA.

7. Products and Services These include: –Design and Development –Intellectual Property –Consultation

8. Design and Development Sectors: –Military and Security –Consumer Electronics –Transportation –Medical –Telecommunications

9. Intellectual Property Product areas consist of: –XAP Processors –UMI Smart Metering –Products and Systems –Medical Technologies –Wireless

10. Consultation Services include: –Innovation management –Performance improvement –Market strategy –Transaction support –Technology consulting

11. Employment – Graduate Engineer Benefits –Good salaries, based on merit and reviewed annually –Profit share –Free lunches and refreshments –Private medical insurance and company sickness scheme –Pension scheme including free life assurance –25 days annual holiday plus bank holidays –Active social committee –Well equipped and pleasantly situated building on the Cambridge Science Park –Real responsibility for real business problems with good career prospects based on merit –Excellent career development and training opportunities

12. Electronic and Electrical Fields The main fields are: –Power and Power Electronics –Electrical Systems –Control Systems –RF and Microwave –Embedded Systems –Digital Communications –Software

13. Electronic VS Electrical What is the difference between “Electronic Engineering” and “Electrical Engineering”?

14. Electronic VS Electrical Electrical refers to Power Electronic refers to Data Signals

15. Power Generation –Turbine –Engine-Generators Conversion Transmission Storage Power

16. Power Electronics Generation Conversion: –AC-DC –DC-AC –DC-DC –AC-AC Transmission Storage

17. Electrical Systems Lighting Heating Ventilation Air Conditioning

18. Control Systems Logic Control Linear Control

19. RF and Microwave Communications Sensors

20. Digital Communications Combines Embedded Systems and RF Multiple technologies

21. Integrated Circuits Other Components PCB Programming Embedded Systems

22. Software Operating Systems Drivers Middleware Web Development

23. Application Software: –Enterprise Software –Infrastructure Software –Information Worker Software –Content Access Software –Educational Software –Media Development –Engineering Software –Simulation Software –Games Software

24. Subsystems Design

25. Remember this? What Electronics Fields were required in the design of the iPhone?

26. And Inside… What fields would you need to design all of this?

27. What did each of the fields design? Answers: –Embedded Systems Microcontrollers DSP –Digital Communications –RF/Microwave –Power Electronics –Software

28. Cambridge Consultants Ltd

29. Specialisation VS Generalisation Is anyone truly specialised? Multiple field knowledge is required during design.

30. Summary This lecture we have covered: –Company Profile: Cambridge Consultants Ltd –Electrical and Electronic Design Fields –The Production Cycle and Subsystems Design

31. Next Lecture Lecture 5: The Component Industry –Component Design and Manufacture –Semiconductors –Company Profile: Freescale

32. Any Questions