2. Christmas Appeal 2011 This year we need your help to make the Christmas Appeal as successful as possible so we are able to help as many children in our area as we can! Read on to find out about what the Christmas Appeal is, who we are, and how you can help… Thank you!

3. Rock FM and Magic 999s Cash For Kids Gift Appeal 2012 Our Gift Appeal is organised and delivered by Rock FM and Magic 999s Cash for Kids Charity which helps local disabled and disadvantaged children. Last year we received over £226,000 worth of toys, clothing, gifts and selection boxes etc helping over 4400 children who each received approximately £30 worth of goodies. The advert will ask the community to purchase a toy / gift and drop them off at one of our drop off points which will be listed online. The toys will then be taken to a central sorting and distribution warehouse provided for free by The Store Room, Preston and sorted into ages / gender Applications are received from registered professional bodies such as social services, doctors, schools etc. There is a strict criteria which is children aged between 0 – 18 and living in real poverty within Rock FM and Magic 999s transmission area. The toys are then distributed to the most deprived children. We are already receiving applications and we believe that we will receive double the applications from last year so we really do need as much help as possible from local retailers, businesses and schools to reach as many children as we can! Christmas Appeal 2012

4. We need as many gifts as possible to cover the mass amount of children who otherwise wont receive anything at all this Christmas. Like Rock FMs Facebook page for up to the minute info on the toy appeal. Check out www.rockfm.co.uk/charity for additional information.www.rockfm.co.uk/charity Email us photos throughout the campaign for us to upload to the website and Facebook to encourage people to visit your store/school/business to donate. Put up the posters around your workplace and ensure all staff are fully briefed Have a designated area for your own toy collections or for the toys to be dropped off by your customers/students/employees – which is fully labelled. All staff should know where this is and what it’s for. Please think about how you are going to launch your appeal, maybe build it in with your own events such as carol singers, fancy dress, Santa, reindeers outside, tasting sessions, Christmas parties etc or whatever is relevant to your premises. Maybe try your own PR stunt and contact the local press. Make sure you take plenty of pictures that we can put on our websites. Thank you for taking part this year, it really is an amazing appeal to be part of. Any questions please call Nikki or Rose on 01772 477974. Gift Appeal Information

5. Register as a drop off point! Thank you for your interest in our Christmas Appeal, we are going to make a huge difference in 2012 so thank you for being a part of it! Please fill in this form and send to Gift Appeal Coordinator, Cash for Kids, c/o 97.4 Rock FM & Magic 999, St. Paul’s Square, Preston PR1 1YE, or fax back to 01772 477760 or email to charity@rockfm.co.uk charity@rockfm.co.uk Name of company / business / school…..………………………………….………………………………………… Contact Name*……………….…………………………………………………………………...................................... Position……………………………………………………………………………………………………………………….. Address……………………………………………………………………………………………....................................... Postcode………………………………………………………………………………………………………………………. Daytime number………………………………………… Mobile number……………………………………………... Email…………………………………………………………………………………………………………………………… How will your company be involved with the Christmas Appeal 2012? (Please tick as many as you want) Collecting presents for the Appeal in your office/school/nursery □ Staff time donated to help collect, sort and distribute presents (Mon – Fri) □ Can donate van and/or driver to help collect and distribute presents □ Holding a collection to raise funds for the Appeal □ Donating money to the Appeal instead of sending Christmas Cards □ Other □ (Please state) …………………………..………………………………………………………………………… Please give more details about how you want your company to be involved in the Christmas Appeal ……. ………………………………………………………………………………………………………………………………….. ………………………………………………………………………………………………………………………………….. ………………………………………………………………………………………………………………………………….. Number of staff/clients/students expected to participate………………………………………………………………………………… Have you supported any Christmas / Gift Appeals before?.........................................................…………….. Signed*………………………………………..……………………………….Date..……………………….. We like to keep our supporters informed as to how we have helped local children. If you have given your address and do not wish to receive these updates, please tick here □

6. Organising a launch event? Please tell us all about the plans for your launch event so we can add it to our website and tell our listeners what you’re up to! Launch Event Date: Times: Event details: Special guests: Press invited: Do all your staff know about the event, how they can get involved and what it’s about? :