1. Five Rules of Ebook Marketing Iain Millar Co-Founder Managing Director

2. Background 47% of adult fiction is now bought in ebook, according to Nielsen In 2013 print sales fell by 10% in the UK The market for self-published books has grown by around 80% in a year

3. Rule 1: Be on the internet

4. Being on the Internet There are 3 billion Google searches per day Roughly half of online retailer traffic now comes from mobile or tablet There are 59 listings in Wikipedia’s ‘2015 novels’ There are 1,181 listings in Wikipedia’s ‘2015 films’

5. Rule 2: Think internationally

6. Thinking Internationally 100% ebook availability (or near enough) Growth markets: India, China, Latin America Around 500m speak English as a first language, around 1.1b speak English as a secondary language Web marketing needn’t be aimed at UK only

7. Rule 3: Act responsively

8. Acting Responsively You may receive promotion/publicity unexpectedly Sales spikes are (in a sense) less predictable Main variables are: price, campaign spend, pitch Have firm targets and act if under-performing

9. Rule 4: But plan for the longer term

10. Planning for the Longer Term Acting responsively requires a contingency budget You don’t just have a 4-week window, particularly for midlist and developing authors Series planning and ebook reissues important Be persistent and look for marginal gains

11. Rule 5: Take ebooks seriously

12. Taking Ebooks Seriously Do not allow production or design standards to slip Challenge snobbish views on ebooks Publicise ebook success stories, don’t be data-shy There is a need to prove our value as publishers, and taking ebooks seriously is essential in achieving that

13. Thanks very much Get in touch Iain Millar iain@canelo.co @iainmillar18