1. MEMBERSHIP CLA FEBRUARY 2013 WEBINAR Phyllis Shurn-Hannah SHRM Northeast Field Services Director (FSD) Scott Ferrin, SPHR SHRM Southwest Central Field Services Director (FSD)

2. 2 Membership – CLA (State & Chapter) AGENDA November Membership Summit Membership Planning for 2013 Membership Drives Resources and Planning Tools Local Members Only (LMO’s) Sources for your marketing ideas - SHRM is your partner Best Practice Sharing Upcoming Calls

3. 3 Happy Valentine’s Day

4. 4 Membership Goals 2013 2013 Membership Growth Goals 3 % increase in Chapter SHRM membership Membership Retention Goal - 80% Star: 1% - 3.99% Growth Superstar: 4+% Growth All goals are growth based on 12/31/2012 SHRM membership

5. 5 Membership Summit The five key membership life stages: Awareness Recruitment Engagement Renewal Reinstatement

6. 6 Membership Summit Key Points Basics Membership cycle Using Social Media Get Everyone Involved http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx

7. 7 Developing your Strategic Plan

8. 8 SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats

9. 9 A Chapter Resource - Local Members Only Local Members Only (LMO) Members of the Chapter, not SHRM Joining both increases retention Chapter Member Discount Code 0115 $15.00 Discount SHRM Membership Brochures SHRM Membership: A Smart Investment SHRM Member Benefits And More…See Link Below http://www.shrm.org/Communities/VolunteerResources/ResourcesforChapters/Pages/CHAPRmarket.aspx

10. 10 Membership on the VLRC

11. 11 SHRM Resources http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx Chapter Discount Code 0115 $15.00 Discount 2013 Membership Budget Mailings Meet-ups Networking Events

12. 12 SHRM Resources http://www.shrm.org/Communities/VolunteerResources/Pages/MembershipCLA.aspx EMAIL MARKETING How to Write the Perfect Email Subject Line http://unbounce.com/email-marketing/perfect-subject-line/ Infographics: When to send emails http://blog.getresponse.com/best-time-to-send-email-infographic.html SOCIAL MEDIA Social media best practices http://www.clickz.com/clickz/column/2199638/7-social-media-tactics-your-2013-budget-needs-to-succeed-research COOL STATS 21 Internet Marketing Statistics That May Surprise You http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx Direct Marketing Association: 2012 Response Rate Report http://www.dmnews.com/dma-direct-mail-response-rates-beat-digital/article/245780/

13. 13 Best Practice Sharing 1. What is/has been your best membership recruitment activity? 2. What is your biggest challenge in growing your membership?

14. 14 Next Meetings 2013 Membership CLA Webinars May 9 th – 4 pm ET August 1 st – 2 pm ET December 11 th – 2 pm ET Look for the link in the SHRM Update! 2013 Membership Marketing Summit at Leadership Conference November 21-23, 2013 National Harbor Maryland

15. 15 Thank you for Volunteering Membership CLA Champions Phyllis Shurn-Hannah phannah@shrm.org Scott D. Ferrin, SPHR scott.ferrin@shrm.org