1. Module 4-4 0 Use research and appropriate methods for selecting effective countermeasures and targeting diverse cultural and geographic populations. Countermeasure Selection

2. Module 4-4 1 Major Topics Site/Road Segment Review Methods Countermeasure Selection Resources Tools for Countermeasure Comparisons Market Research

3. Module 4-4 2 Site/Road Segment Review Methods Engineering Studies Road Safety Audits Road Safety Audit Reviews Low Cost Safety Improvements

4. Module 4-4 3 NCHRP 500 Series Guidebooks

5. Module 4-4 4 NCHRP 501 Integrated Management Process to Reduce Highway Injuries and Fatalities Statewide Data collection to plan development Review highway safety information Establish emphasis area goals Develop objectives, strategies and preliminary action plans to address emphasis areas Determine appropriate combinations of countermeasures for emphasis areas Develop action plans Implement actions plans and evaluate performance

6. Module 4-4 5 Countermeasures That Work

7. Module 4-4 6 Suggested Countermeasures (2006) Remove sight distance obstructions Add or change turn lanes Improve design of acceleration/deceleration lanes Add illumination Use median barriers Recognize ability of pedestrians to cross street Improve superelevation Improve drainage Modify road shoulder and lane widths Manage/consolidate number of driveway access points Realign approaches

8. Module 4-4 7 Suggested Countermeasures (2008) Road safety audits Rumble strips and rumble stripes Median barriers Safety edge Roundabouts Left and right turn lanes at stop-controlled intersections Yellow and all red change intervals at traffic signals Median and pedestrian refuge areas in urban and suburban areas Walkways

9. Module 4-4 8 Accident Modification Factors

10. Module 4-4 9 AMF Weaknesses Isolating specific treatments or populations Time Money Expertise Other

11. Module 4-4 10 Tools and Resources The Interactive Highway Safety Design Model NCHRP Report 500 SafetyAnalyst NCHRP Report 617 NCHRP Report 622

12. Module 4-4 11 Market Research for Targeting Countermeasures Identifying sub-population characteristics Easing language barriers Customizing campaigns and programs

13. Module 4-4 12 Market Research Techniques Focus groups Surveys Observational studies

14. Module 4-4 13 It Takes A Community

15. Module 4-4 Texting video – 10 min. http://www.youtube.com/watch?v=zqvX_vUWZkY 14

16. Module 4-4 15 Review Site/Road Segment Review Methods Countermeasure Selection Resources Tools for Countermeasure Comparisons Market Research

17. Module 4-4 Exercise #7 Market Research 16