1. Red Bull Theatre Company “Untapped Potential” Justin Taylor Scholl AA6060 Fundraising and Development Organizational Audit

2. Thank you! Jesse Berger- Artistic Director Wendy McClellan- Development Director

3. Overview. Mission & History Image & Case for Support Human Resources Financial Profile Donor Programs Planning & Evaluation Recommendations

4. History. 2003 “The most exciting classical theater company in New York City” - Time Out New York “New classical theater for the new century”

5. Mission. Red Bull Theater is dedicated to the presentation of vital and imaginative productions of heightened language plays and to the development of new plays written in a similar vein…. ….With a unique focus on the Jacobean plays of Shakespeare and his contemporaries, Red Bull Theater aspires to challenge the intellect and engage the imagination of today’s theatergoers through language based, resonantly provocative stagings of great classic stories.

6. Programming.

7. Human Resources. Board of Directors Staff Volunteers -$5,000 Give or Get Policy- 8 Members - Lack of Evaluation - 1 Full-Time Position- 3 Part-Time Positions - Capacity issues - 100% Buy-In - 20 Members-Lack of Time - 100% Buy-In

8. Financial Profile. Income 2007: $34,000 2010: $434,000 Expenses 2007: $25,000 2010: $438,000

9. Earned vs. Unearned.

10. Donor Mix.

11. Image.

12. Case For Support. Scale Opportunity Diversity Engagement Artist Retention

13. Donor Software.

14. Donor Programs. E- Blasts Annual Gala Bucket of Blood Annual Fund

15. Planning & Evaluation. 1 Year Production Centric 2010 Strategic Plan

16. Recommendations. Case for Support

17. Recommendations. Development Assistant

18. Recommendations. Website Revisions

19. Recommendations. Budget Development

20. Recommendations. Shifting Perceptions

21. Recommendations. Accountability

22. Questions?