1. Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses
Internal
Opportunities
Threats
External

2. What is it? SWOT ANALYSIS
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business requiring a decision in pursuit of an objective.
It involves monitoring the marketing environment internal and external to the organization or individual.
The origins of SWOT analysis was provided by Albert Humphrey, died on 31 October 2005.

3. SWOT ANALYSIS
Who uses it?
The team members, the managers.

4. Why use it? SWOT ANALYSIS
The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieving the objective of the organization or individual. SWOT analysis groups key pieces of information into two main categories:
Internal factors - The 'strengths' and 'weaknesses' internal to the organization.
External factors - The 'opportunities' and 'threats' presented by the external environment.

5. When to use it? SWOT ANALYSIS
While developing a strategic plan or planning a solution to a problem, after you have analyzed the external environment (for example, the culture, economy, health, sources of funding, demographics, etc.).

6. Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses
Internal
Opportunities
Threats
External

7. Strengths and Weaknesses (Internal)
SWOT ANALYSIS
Strengths and Weaknesses (Internal)
Resources: financial, intellectual, location
Customer service
Quality
Competitive advantages
Infrastructure
Reputation
Staff
Management
Price
Delivery time
Exclusive contracts
Operational capacity

8. Strengths SWOT ANALYSIS
In looking at your strengths, think about them in relation to your competitors - for example, if all your competitors provide high quality products, then a high quality production process is not a strength in the market, it is a necessity. To carry out a SWOT Analysis, answer to the following questions
What advantages does your company have?
What do you do better than anyone else?
What unique or lowest-cost resources do you have access to?
What do people in your market see as your strengths?

9. Weaknesses SWOT ANALYSIS
Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible. To carry out a SWOT Analysis, answer to the following questions:
What could you improve?
What should you avoid?
What are people in your market likely to see as weaknesses?

10. Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses
Internal
Opportunities
Threats
External

11. Opportunities and Threats (External)
SWOT ANALYSIS
Opportunities and Threats (External)
Political/Legal
Economic environment
New technology
Competitors
Customers
Suppliers
Market trends

12. Opportunities SWOT ANALYSIS
Where are the good opportunities facing you?
What are the interesting trends you are aware of?
Changes in technology and markets on both a broad and narrow scale
Changes in government policy related to your field
Changes in social patterns, population profiles, lifestyle changes, etc.
Local Events

13. Threats SWOT ANALYSIS What obstacles do you face?
What is your competition doing?
Are the required specifications for your job, products or services changing?
Is changing technology threatening your position?
Do you have bad debt or cash-flow problems?
Could any of your weaknesses seriously threaten your business?

14. Swot Analysis SWOT ANALYSIS Positive Negative Strengths Weaknesses
Internal
Opportunities
Threats
External