1. Session08: SWOT Analysis #2 Dr. Mark H. Mortensen 66.490.211 and 212 Tues &Thurs 2:00 to 3:15 3:30 to 4:45 Manning School of Business

2. Mortensen Consulting Group Today 1. Attendance 2. Group workshop – discuss your individual SWOT and TOWS analysis of Starbucks, DD, and McD 3. Discussion of plans for next three sessions while I am gone. #6 TOWS analysis of Starbucks, DD, and McD

3. Mortensen Consulting Group TOWS Strategic Alternatives Matrix External Opportunities (O) 1. 2. 3. 4. External Threats (T) 1. 2. 3. 4. Internal Strengths (S) 1. 2. 3. 4. SO "Maxi-Maxi" Strategy Strategies that use strengths to maximize opportunities. ST "Maxi-Mini" Strategy Strategies that use strengths to minimize threats. Internal Weaknesses (W) 1. 2. 3. 4. WO "Mini-Maxi" Strategy Strategies that minimize weaknesses by taking advantage of opportunities. WT "Mini-Mini" Strategy Strategies that minimize weaknesses and avoid threats. TOWS Strategic Alternatives Matrix

4. Mortensen Consulting Group Today 1. Attendance 2. Group workshop – discuss your individual SWOT and TOWS analysis of Starbucks, DD, and McD 3. Discussion of plans for next three sessions while I am gone. Meyers-Briggs and Career Center 4. Groups choose company for Assignment #7

5. Mortensen Consulting Group Next Two Weeks 19 February – No class – Monday schedule 21 February – Class 09 – Guest speaker from Career Center on Meyers-Briggs 26 February – Class 10 – Guest speaker from Career Center on Meyers-Briggs 28 February – No class – work on group project – Assignment #7

6. Mortensen Consulting Group Today 1. Attendance 2. Group workshop – discuss your individual SWOT and TOWS analysis of Starbucks, DD, and McD 3. Discussion of plans for next three sessions while I am gone. Meyers-Briggs and Career Center 4. Groups choose company for Assignment #7

7. Mortensen Consulting Group Assignment #7: Failed Company Analysis Choose a company for your group’s work Group presentation:  Give a short history of the company, including a summary of their revenue history.  SWOT analysis of the company  To what do you attribute the decline of the company?  Didn’t they see this coming? Were they stupid? 5 minute group presentation with charts

8. Mortensen Consulting Group Companies to Choose From Atari Blockbuster Digital Equipment Corporation (DEC) Enron Kodak Konarka (Thin film solar panels) Lucent Technologies (sold to Alcatel to form Alcatel-Lucent) Nortel (Northern Telecom) Pan American World Airways (Pan Am) Pets.com Polaroid Corporation Sun Microsystems (sold to Oracle) Wang Laboratories WorldCom OR You can choose a massive turnaround story: IBM at the time of Gerstner

9. Mortensen Consulting Group Strategic Management – Spring 2013