1. Martin Shimmen So what does a Master Business Coach do?

2. Who I work with….. 1 person – growing >£100K t/o Owner manager & small team - >£250K t/o Business owner & established team - >£750K t/o

3. The Way I Work…. Structure Clarify what’s important to the business owner – develop a clear plan, timing & targets Honest feedback An unreasonable friend! Accountability Knowing that someone cares

4. Mastery = A Commercial, Enterprise … Mastery - From Chaos To Control …

5. 4 Areas of Mastery

6. Mastery - From Chaos To Control …

7. Niche - No Price Competition  Niche is all about Marketing …  If you live by price you die by price …  Attract price shoppers therefore no loyalty …  Loyalty and repeat business brings business profits …  Sales-rack out front brings cheap shoppers …  To get out of price competition you need to be or do something different …  Often you just have to make up a new point of difference …

8. How do we eliminate price competition?

9. Unique Selling Propositio n Generally you will find several uniqueness's … Now it’s about finding the one the market will buy because of … Also one that is truly Unique, not just ‘great service’ Test several as basic headlines or offers … Measure which works best.. Turn it into a single line, phrase that can be used in all future marketing … Again test it … Use the ActionCOACH USP and Guarantee Questionnaire System…

10. Guarantees …  Here we are dealing with customers key frustrations …  E.g. plumbers who arrive late and leave a mess …  You can set the rules of the guarantee …  Make sure you can deliver …  Can even make a multiple, like a 7 point customer guarantee …  Use the ActionCOACH USP and Guarantee Questionnaire System…

11. Tom’s new ad with USP and Guarantee… $14,400 in 1.5 months!

12. Government Funding available Growth Accelerator Leadership & Management Growth Vouchers Up to £2,000 worth of grant for coaching

13. Any Questions?