1. OFFICIAL TOC TITLE: Using Optimized Book Landing Pages to Convert Interested Readers into Book Buyers TRANSLATION: Come on people. Let’s make engaging, effective, comprehensive Landing Pages for our books! Neil Levin - EverPub.com

2. book landing page take-aways 1.Build Names 2.Currency 3.Free 4.Multi-media 5.Lean 6.Friction free EverPub.com

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9. who is coming to your website? …and why?  B2B  Publishing community – retailer, wholesaler, rights – information seekers  Media – contact information, general information  B2C  Impulse – just wandering through  Destination – seeking a specific book....Either way – they need the same things

10. B2C landing pages They want to: answer a question or learn about your book or program You want to: engage the visitor, the longer they are on the site the better build a following capture a name sell a book

11.  “What’s new” includes more than just new books. It includes events and projects.  Daily TV programs – posted on YouTube EverPub.com

12.  Sub-home page for browsing  Different sort approaches EverPub.com

13. Interweave book landing page Long page goes beyond the fold but has many strong components EverPub.com

14.  Perfect amount of copy  TOC with copy  Look inside via Scribd  Vast majority of page devoted to book, not corporate use EverPub.com

15.  Author information  Other title suggestions  Reviews – Amazon and print  Trust emblems for direct purchasing EverPub.com

16.  Press Release  Preview  Multiple purchase options  Author info w picture  Reviews  Media contact info  Facebook and Twitter  Discussion Wall EverPub.com

17. PoliPointPress home page  Blog  Newsletter signup  Download EverPub.com

18.  Strong metadata  Video  Amazon reviews  Additional book suggestions  Look inside  TOC  Multiple purchase options  Endorsements  Additional links  Facebook  Hi % of page devoted to book, not toolbars EverPub.com

19. EverPub book landing page  All important metadata  Video  Social media links: Facebook, Twitter, LinkedIn, blog  Reviews  Author bio  Author contact information with separate blog, FB, and Twitter accounts  Downloadable files  Multiple purchase options  SEO embedded in design  Next author appearance EverPub.com

20.  Related website links  Look inside  Share  Print  Prominent BUY button EverPub.com

21.  Audio player and download  Press & customer reviews  Additional book suggestions  Customer wall EverPub.com

22. KOGAN home page  Video  News headlines  Free! Free! Free!  Easy navigation  Clean, practical design EverPub.com

23. Free marketing & sales resources are used as a way to build their newsletters and direct marketing program

24. Random House Book landing page  Previews  Separate author section  Reviews  Discussion Great information but you need to link off of the page to get to it

25. making effective book landing pages  Use search engine optimization  Use all 5 tools available on your book page: layout, text, images, audio, and video  Currency – use social media  Give to get – freebies or samples  Go for the comprehensive, clean, and uncluttered design EverPub.com