1. Affiliate Marketing based on Internet Changlong Jiang cj2214@columbia.edu

2. Do you know these Websites?

3. Affiliate Marketing Referral Commission Internet Affiliate Network LinkShare Performics Commission Junction Difference with Credit Card Reward Figure from : wikipedia

4. Advantage Pay for performance CPA (Cost per Action) Merchants: promote their products Consumers: Easy to find/compare

5. Affiliate Business Models Comparison Shopping

6. Affiliate Business Models Coupon Malls

7. Affiliate Business Models Content

8. Affiliate Business Models Loyalty/Reward Earned cash back Transaction history

9. Mechanism From: Performics Implementation Guide 2003

10. Test

11. Tracking Method Simple Direct URL Links Cookie Tracking Instant API Call Pixel Tracking Batch Tracking

12. Conclusion Efficient Marketing model Need standard to follow Need improve tracking accuracy

13. Thank you !