1. Membership Campaign 2014 Gary Wickman, RRT, FAARC Chair – AARC Membership Committee

2. Campaign 2014! Campaign 2014! Affiliate Membership Chair Campaign Rollout 4/13/2014

3. Review of why we are holding this campaign! More services Better patient advocacy More voices

4. Active Membership Numbers Through The Years

5. What is the potential? What is the potential? *AARC Members vs Licensed RT *Average in states 25% * Top Five: Washington - 63% South Dakota - 54% New Jersey - 54% Pennsylvania - 49% Hawaii - 44%

6. 2014 Membership Campaign Visit Project Resources for Affiliates Prizes for members Incentives for states Growth for AARC!

7. The Details  The campaign starts now.  The long term goal is 50,000 Active members and 60,000 total members  There is an interim goal of 46,000 Active members  There will be an incentive for states to help us reach the interim goal  This campaign will affect:  New Members – (Recruitment)  Renewing Members – (Retention)  Student Members – (Movement from Student to Active)

8. The Quarterly Member Prizes  Renewing Members:  Quarterly drawings for an IPad ® for the members who renew their Active Membership in the three months prior  Students renewing as Active will be eligible here!

9. The Quarterly Member Prizes  New Active Members:  Quarterly drawings for a kindle fire for members joining the AARC as an Active Member in the three months prior  New member = new member or lapsed member whose membership lapsed for > 2 years.

10. The Ask to the States  The “Visit Project”  Need each Affiliate to make “at least” 5 visits to either hospitals or Educational Programs  Provides face to face time from Affiliate Leadership  Grass Roots work

11. The Ask to the States  Membership Chairs  Affiliates need to assign someone to “lead the way” for membership  You will be asked to attend quarterly webinars, the first one is today  Your job is to coordinate the Affiliate efforts

12. Resources for the Affiliates  Membership Website  Visit Project planning materials  Membership Tools website  http://www.aarc.org/membership%5Ftools/ http://www.aarc.org/membership%5Ftools/  Power Point presentations  Student and Current Practitioners  Survey to collect data  New methods of communication

13. What the AARC Membership Committee Will Do  Each Affiliate will have an AARC Membership committee member assigned as a liaison  We will do visits as well, need to coordinate with Affiliates  Meet by Teleconference every other month  Collect and communicate the data to the Affiliates  Award the quarterly member prizes  Conduct Student Webinars  Two already held  Three more will be done, May/June, September, November/December

14. Affiliate Incentive Program  There are two levels to the target  We first must achieve the overall target, 46,000 Active members  Then Each Affiliate will have a target based on the percentage of members they have in their state to licensed RTs  If you are < 25% of Licensed RTs-need to achieve an increase of 15%  If you are < 50% of Licensed RTs-need to achieve an increase of 10%  If you are > 50% of Licensed RTs-need to achieve an increase of 5%  When we reach our overall target, 46,000  Pay out will be a “One Time” Bonus of $1 per member at the time we reach the target for those Affiliates who have also achieved their individual targets  Those Affiliates that do not also achieve their Affiliate Target will not receive the Bonus

15. What is the potential?  If all states increased by 5%, we will not make 46,000  We need an average of 9% growth to hit the 46,000  When we reach 46,000, we will be at 28% of our potential

16. More Campaign Details  We are using 12/31/2013 numbers to determine the individual Affiliate targets  We are ready to supply you with the resources to be successful  This campaign depends on you and your Boards to engage the RTs in your states  Remember this is not a one time push around your State Meetings. It needs to an ongoing campaign.

17. What can we do to get on track?  Remember our Campaign 2014 goal  The GOAL is to engage the affiliates to have a year- long sustained “GRASS ROOTS” effort to raise the number of ACTIVE MEMBERS in our organization.  Successful campaigns are local campaigns!!!  Each Affiliate needs to have a Membership Committee with a great Membership Chair  This campaign needs to continue focus throughout the whole year

18. Final Thoughts  Each of you need to go back and engage your teams  Utilize your Management Sections if you have them  If each current member can recruit one new member, we would be incredibly successful  When we reach our goal, we all benefit  AARC membership increases  Better support Advocacy  More member benefits  State representation increases  Reach your targets-Bonus is paid  Even if you do not, any increase means more revenue sharing and you can provide more for your members  IT’S A WIN-WIN CAMPAIGN!!!

19. www.aarc.org/membership_tools

20. Helpful Tools

21. Ask!  Won’t you please join the AARC.  We can do it right now...  Fill out the application and give me your check.  I’ll sit here with my computer and we’ll fill out online together with your credit card.

22. Questions? Gary Wickman Gary.wickman@providence.org 425-404-6638 Sherry Milligan milligan@aarc.org 972-406-4656 or 972-243-2272