1. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE

2. Database Data Integration Overview and Strategy Jean-Pierre Dijcks Oracle Proprietary and Confidential – DO NOT DISTRIBUTE

3. Agenda Joint positioning Roadmap Current status Strategy Validation

4. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Joint Positioning

5. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Do not introduce doubt into customer’s mind This is bad for Oracle This is bad for your customers No matter which product the customer chooses, their investment in Oracle solutions is SAFE Both products are supported for many years to come Oracle invests in both products Oracle currently delivers two products in the data integration market with converging roadmaps Both products are developed in cooperation, not in competition Important Messages for Customers Do not undercut each other!

6. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE If the main database platform in the deal is Oracle then you should exclusively offer OWB. For competitive advantage position the tool which strengthens your overall business case – keep the tool roadmap in mind! There will sometimes be gray areas – this is expected – use your judgement about the customer’s real long-term needs General Positioning What should I offer?

7. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Roadmap

8. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Strategic Direction Information Integration for the Agile Business FromTo Oracle Centric Heterogeneous Batch ETL / ELT Right Time Delivery Standalone Tool Pervasive Service Passive Data Quality Active Data Quality

9. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Convergence Pervasive information management services GoalAchieved by Create one pervasive data management service for database users One Repository One User Interface One Install with the database  Embed the repository in the Oracle database  Leverage Oracle’s IDE  Create a single tool for all database development and design with one repository  Install all required components at database install time Standalone Tool Pervasive Service

10. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Transform and Deliver Transform any data and deliver through data services GoalAchieved by Deliver data through SOA to the right users at the right time in a heterogeneous environment Enable heterogeneous data transformations and processes for an SOA architecture Full spectrum of data integration patterns  Allow publishing of any process to a web service  Support deployment of web services on non-Oracle platforms  ETL/ELT  Data Federation (EII)  Data Replication  Message based integration (EAI)  Change Data Capture Batch ETL / ELT Right Time Delivery 11.2

11. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Access Heterogeneous data integration GoalAchieved by Deliver heterogeneous information integration to Oracle database customers High performance native read and write to and from any platform Heterogeneous Change Data Capture Generate and maintain BI tool metadata on any platform  Native data access using Knowledge Modules (KM)  Allow creation / import / maintenance of KMs  Data virtualization using Database Gateways  Native change data capture using KMs  Partnerships (Golden Gate, Attunity, DataDirect)  Derive and maintain Oracle BI EE metadata from any data object in OWB  Exchange metadata with any BI tool  Deliver attribute level lineage and impact analysis from source to report with any BI tool Oracle Centric Heterogeneous 11.2

12. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Governance Active data quality in the database tier GoalAchieved by Make data quality smart and apply it to specific applications via the database tier Active data quality Applied data quality Smart data quality Integrated data quality  Active auditing and monitoring solutions  Data quality fire walls  Deliver pre-built content for specific domains  Verticals (Retail, banking, telco etc.)  Horizontals (MDM for customer, product etc.)  Self learning data quality engine  Auto-tuning of algorithms and algorithm extensibility  Leverage Oracle Data Mining for data quality  Deterministic and probabilistic algorithms  Single repository for DQ, ETL and data modeling  Auto-generate data corrections  Validate data rules Passive Data Quality Active Data Quality

13. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE 13 Data Connectivity Integration Service Foundation Unified Metadata Data IntegrationData Quality and Profiling ExtensibleCommon Models Lineage/Impact Change Management Relational DatabasesNon-Relational DBsVarious File FormatsXML Data Packaged Applications Standard Msg Formats Message QueuesSemi-Structured Data Unified Database Development IDE Database Core Services Metadata Exchange Consolidation (ETL) Federation (Gateway) Replication (Streams) Change data capture Archive/Restore (ILM) Real time Data Profiling Matching/Merging Standardization Data Auditing Data Rules Intelligent Clustering Data Dictionary SQL Engine Data Mining PL/SQL OLAP Engine RAC / Grid Oracle or 3 rd Party: Applications | Analytics | Identity | SOA Platforms | Data Grid | Content Management | Search Enterprise Information Management Comprehensive Development/Integration Platform for Oracle Database SOA Deployment in Heterogeneous Environments Integration Service Transformation Service Data Quality Service Metadata Service Mission Critical Applications Packaged Applications Master Data Management Business Intelligence Content Management Data Movement Data Governance Data Warehousing Data Migration Rel. Data ModelerDim. Data Modeler SQL WorksheetPL/SQL Debugger Data Flow DesignerProc Flow Designer Data ProfilerData Auditor Dependency Analyzer Metadata Browser

14. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Current status

15. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE 15 Database as Integration Platform Best-of-breed Data Integration Comprehensive: Complete integration and data quality solution Integrated: One install, one user interface, one repository Competitive: Extreme scalability, best-in-class security, best-of-breed functionality Integrated with Oracle Database 11g With every Oracle Database install With every Oracle Optimized Warehouse With Oracle Real Application Clusters With Oracle OLAP and Oracle Data Mining With Oracle XML DB and Oracle Spatial With Oracle Database Gateways Pre-Integrated with Middleware & Applications With Oracle BI including BI Standard Edition, BI Standard Edition One and BI Enterprise Edition With Oracle Master Data Management (UCM, CDH, PIM) With Oracle PeopleSoft and Oracle Siebel With Oracle E-Business suite including Spend Analyzer, Balanced Score Card, Fusion Migration etc. With Oracle Data Integrator With Oracle Fusion Middleware including BPEL PM

16. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Release Roadmap Oracle 11g Convergent – integrated data quality / ETL / metadata Pervasive – integrated with every database install Oracle 11g Release 2 Access – high-performance heterogeneous read and write Deliver – full web service enablement

17. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE OWB 11g FeaturesBenefits OWB 11g Delivers OWB integrated in Database Install One repository for Oracle Database Out-of-the-box data integration service Applied data quality for Oracle MDM Data Profiling and Data rules Full featured DP component Detect, define and validate data rules Quality aware ETL (match/merge etc) Fully generate correction logic from rules Data Modeling Declarative rich object metadata Data model aware ETL Schema correction based on profiling SDK and Experts for automating and embedding OWB  Single unified install delivers a complete environment for Oracle customers  Secure metadata store with maximum flexibility  Pre-packaged data governance for a better MDM solution  Convergence delivers better information to end users  Convergence increases developer productivity  Convergence simplifies ETL  Simplified ETL reduces errors  Convergence increases developer productivity  Highest productivity  Simple to embed in any application OWB 11g Major New Certifications Oracle 11g DB Oracle 11g Gateways Siebel CRM Connector  Best for Oracle  Better connectivity to non-Oracle and enhanced federation  Best for Siebel Integration Oracle 11g Convergent and Pervasive

18. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE OWB 11g R2 FeaturesBenefits Projects Full heterogeneous support, incorporate all ODI functionality into OWB Import, create and manage all KMs Import ODI Interfaces OC4J agent infrastructure Heterogeneous web service support Combine best optimized for Oracle with Native heterogeneous capabilities Out-of-box integration with Oracle BI  Industry leading heterogeneous data access  High performance  Leverage existing ODI components already developed  Full SOA enablement across platforms  Best for both worlds  Easiest to maintain metadata  End-to-end metadata and change propagation (source to report) Integration Change to Oracle Fusion Client Platform Componentization of architecture  Single user interface across Oracle tools  Share components across products to reduce developer cost Oracle 11g Release 2 Access and Deliver

19. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Database Creating, loading and maintaining Oracle OLAP structures Siebel CRM Oracle EBS PeopleSoft SAP/R 3 Other Sources Data Sources Oracle OLAP Data Transformations using OWB ETL OWB Repository Import Metadata Load Data Load and Build Create ETL M es sa g e Q u e u es Create Objects Relational Star Enable Summary Management Full design support for complex OLAP objects Life-cycle support for managing OLAP objects Transparent loading of OLAP using standard OWB constructs Flexibility in loading strategies (incremental / replace) End-to-end lineage Reporting capabilities for Oracle OLAP

20. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Applications Leveraging applied OWB profiling and correction rules for MDM Oracle Master Data Management Siebel CRM Oracle EBS PeopleSoft SAP/R 3 Other Sources Data Sources M es sa g e Q u e u es CDH Interface UCM Interface PIM Interface MDM Base Tables Connector OWB Repository CDH Rules PIM Rules UCM Rules OWB In-Database Processing Validate RulesCorrect Data Corrected and validated data ready for MDM master Validation with pre-built rulesTarget

21. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Source Database (A) Upgrade Mappings Fusion Tables Source Change Logs Source Tables Fusion Applications Simplified Migration ETL architecture Fusion Database (B) Fusion Services Incremental Replication Staging (A’) OWB Custom CDC Finalize Source Tables Redo Logs MDS IDM Security DM AMX

22. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Fusion Middleware Integrating with OBI SE/EE 22 Database Repository OBIEE Enterprise Semantic Layer (RPD) Siebel CRM Oracle EBS PeopleSoft SAP/R 3 Other Sources Data Warehouse BI EE Server ETL Data Objects Data Quality Data Sources Oracle Warehouse Builder Oracle BI EE Data Dashboards Metadata Lineage & Impact Change Propagation Runtime Statistics Data Distribute Metadata OBI SE End User Layer Ad-Hoc Reports

23. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Fusion Middleware Integrating with Oracle Data Integrator ODI Repository Design ODI Interfaces and KMs Interfaces ODI UI OWB OWB UI OWB Repository Verify ODI KM Apply KM to Map Deploy map to J2EE Start map KMs Import any KM from ODI Import any interface from ODI repository Verify interfa ce Add OWB Xforms Deploy map to J2EE Start map KMs Maps J2EE Agents Execute on any platform Execute any ODI interface

24. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Strategy Validation

25. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE Strategy Validation > 250,000 database customers > 10,000 OWB customers Internal Use Only

26. Oracle Proprietary and Confidential – DO NOT DISTRIBUTE