1. S.W.O.T Analysis for The New University of Astana The World Bank Team December 16-17, 2008 Astana, Kazakhstan

2. S.W.O.T Criteria Higher Education StrengthWeakness Opportunity Threat Advantages of proposition? Capabilities-faculty; infrastructure; research capacity, campus life? Competitive advantages- potential structure, distribution of enrolment; quality and relevance of entering students, programme, faculty, pedagogy, size? USP's- regional advantages; sectors specific skills and potential returns? Financial reserves? Marketing – potential to attract regional and international students? Accreditations, qualifications, certifications- existing system in place; internationally recognized? Market developments- specific growth sectors leading to specific HE requirements? Technology development and innovation--online learning, distance education, twinning arrangements? Global influences? Disadvantages of proposition? Gaps in capabilities- research capacity, faculty, campus life, etc. Own known vulnerabilities? - well developed curriculum; university governance structure; university and private sector linkages; financial management; quality assurance? Timescales, deadlines and pressures- cash flow start-up cash drain; supply chain robustness? Morale, commitment, leadership- government support; private sector support? Legislative effects- tertiary education law, regulation laws? Quality assurance/ accreditation - national quality assurance systems; autonomy of accreditation body; professional association involvement Market demand- continued growth in demand? Loss of key staff? Sustainable financial backing- institutionalized budget allocation system, fee structure, public financing all legally codified? Economy - home, abroad?

3. 3 Analysis: Strengths

4. 4 Analysis: Weaknesses

5. 5 Analysis: Opportunities

6. 6 Analysis: Threats

7. 7 S.W.O.T Wrap-Up StrengthsWeaknesses OpportunitiesThreats