1. Measuring Social Media Activity with Google Analytics and other free online tools Mitchell Teixeira

2. Social Media influence on your website Google Analytics and other web analytics tools have adapted to help you measure social media influence on your website Other online tools including those available within the social network sites themselves help you measure your social media efforts. Take advantage of the tools included with your social media account out of the box!

3. Why? Measure Economic Value Value per visitor (ROI) We can measure this in Google Analytics or your web analytics tool of choice Measure content effectiveness Visitor Engagement

4. Assisted Conversions Report

5. Cross Channel View of Conversion

6. More tools to monitor, measure and manage Social Media Google Alerts Social Mention Klout HootSuite Social Bakers Sprout Social Quantcast Compete

7. Google Alerts www.google.com/alerts It’s Free! Set an ‘alert’ on any search term you’re interested in and receive updates in your email inbox as Google finds new content related to the term you provided A great Reputation Management tool

9. Klout www.Klout.com A free tool to measure your influence across social networks

10. Social Mention www.SocialMention.com Excellent free tool – no login required Monitors 80+ social media properties Two services: –Social media search / analysis –Social Media alerts (like Google Alerts, but focused on social media)

12. Quantcast www.Quantcast.com Website traffic volume and demographics Compare to Alexa.com

13. Thank you!