1. October 2012 Viewing Trends Overview

2. Irish adults aged 15+ watched TV for an average of 3 hours and 35 minutes each day in October, 9 minutes longer per day than they viewed in August. 90% (3 hrs 14 mins) of this viewing was live with the other 10% (21 mins per day) time shifted. Children watched TV for 2 hours and 13 minutes each day. 16 minutes of this was time shifted while 1 hour & 57 minutes of their daily viewing was live. Total Viewing October Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Housekeepers and Adults aged 55+ were the heaviest viewers both spending more than 4 hours viewing daily Average Minutes Viewed Daily October 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TAM Ireland subscribing channels reached 89% of adults each week and 95% of housekeepers with kids. 80% of 15-24 year olds viewed our channels each week. Weekly reach of TAM Ireland subscribing channels October 2012 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

5. Total Commercial Impacts October 2012 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

6. Average Number of Commercial Spots seen per Day October 2012 AudienceAverage Number of Spots seen per Day Individuals 4+36 Adults 15+39 Adults 15-2429 Adults 15-3432 Adults 25-4436 Adults 45+46 Adults ABC130 Housekeepers48 HK with Kids43 Children20 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

7. Top 5 Advertisers in October Based on 30” sec 000s, Individuals 4+ 1Procter & Gamble 2Unilever 3Eircom 4Diageo 5Reckitt Benckiser Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

8. Top Shows on TAM Ireland Subscribing Channels, Individuals 4+ October 2012 Sky Living +1Criminal Minds Sky AtlanticGirls Sky 2Modern Family MTVThe Valleys NickelodeonVictorious Nick JrBarbie in a Mermaid Tale Comedy CentralAnger Management Comedy Central +1Anger Management Comedy Central ExtraThe Daily Show Discovery5th Gear E! EntertainmentKeeping up with the Kardashians UniversalLaw and Order Special Victims Unit X At the RacesRace Day Live DaveMock the Week GoldSpace Jam SetantaUEFA Champions League 2012/13 RTÉ OneNine O’Clock News RTÉ One +1Faircity RTÉ TwoWorld Cup 2014 Qualifier TV3Coronation Street 3eThe Truth About Travellers TG4GAA Beo UTVDownton Abbey Channel 4The Plane Crash Channel 4+1Grand Designs E4The Big Bang Theory E4+1The Big Bang Theory Sky 1Moone Boy Sky NewsSky News At Ten Sky Sports 1Live Ford Super Sunday Sky sports 2Reading V Arsnel Live Sky Sports NewsGillette Soccer Saturday Sky LivingElementary Source: TAM Ireland Ltd / Nielsen TAM Top Individual Programme by Channel, Individuals 4+, Consolidated, National