1. The Evolution of a School Broadcast - Educating while Entertaining Scott Webb – Walker Valley High School Cleveland, Tennessee www.thespill.org

2. Where it all started…. Background – Why we are here Background – Why we are here “The Spill” is born – August 2001 “The Spill” is born – August 2001 Development of the CTE Media Program – 2007 Development of the CTE Media Program – 2007

3. The Spill Studio/Classroom

4. The Spill Basics Create a show that is both educational and entertaining (Must be Professional). Remember who your target audience is…for us its 1500 13-18 year olds. Create a show that is both educational and entertaining (Must be Professional). Remember who your target audience is…for us its 1500 13-18 year olds. Consistency – The show must be consistent in timing, quality, and interesting. Consistency – The show must be consistent in timing, quality, and interesting. The show must be student driven – Boundaries The show must be student driven – Boundaries –Fun and entertaining without being “silly” Other Other –Newscast vs. News Magazine – Daily vs. Weekly –Time – Length –“Live” vs. “Live to Tape”

5. Show Purpose Announcements Announcements Educational Educational Sports Sports Weather Weather Commercials Commercials Entertainment – integrated throughout the broadcast – Creativity

6. Announcements Most important and least fun – First segment daily. Most important and least fun – First segment daily. News Format News Format Correct and Informational Correct and Informational Top Stories – Lead Stories Top Stories – Lead Stories How to gather your announcements How to gather your announcements

7. Educational Cross Curriculum Integration – Find ways to expand your relationships with other disciplines throughout the school Cross Curriculum Integration – Find ways to expand your relationships with other disciplines throughout the school –Word of the Day Words that correlate with the words of the week that are developed with Reading Coach/English Department. Words that correlate with the words of the week that are developed with Reading Coach/English Department. Promotes reading and vocabulary. Promotes reading and vocabulary. –Tennessee Academic Vocabulary – Links available on website –5000 Collegiate Words – Links available on website Puts Students and Teacher on TV. Puts Students and Teacher on TV.

8. Word of the Day

9. Educational Continued Vocabulary Theatre Vocabulary Theatre –A short video presentation using all of the words of the week. –Very popular and entertaining. –Students act out the word in to a short video segment. –Website location – Words Videos. –Feb. 2, 2009 – Website location – Words Videos. – Website location – Words Video –Dec. 12, 2008 – Web Location – Website location – Words Video

10. Vocabulary Theatre December 12, 2008

11. Vocabulary Theatre February 2, 2009

12. Educational Continued Book Trailers Book Trailers –FETC 2009 –Features a book of the week –Wednesdays – Silent Sustained Reading Days 30 Minutes of reading every Wednesday 30 Minutes of reading every Wednesday Use to promote our Media Center Use to promote our Media Center Never Never – Spill Website location - Book Trailers Never Never – Spill Website location - Book Trailers Letters from the Inside – Spill Website location - Book Trailers Letters from the Inside – Spill Website location - Book Trailers Misery – Spill Website location - Book Trailers Misery – Spill Website location - Book Trailers Character Fact of the Day – Guidance Department. Character Fact of the Day – Guidance Department. Fun Facts featuring all departments Fun Facts featuring all departments

13. Book Trailer Never Never

14. Book Trailer Letters from the Inside

15. Book Trailer Misery

16. Sports Focus on School Sports Focus on School Sports Sporting Events from the previous day Sporting Events from the previous day –Scores –Highlights –Sports Related Announcements Sports Schedule for Today Sports Schedule for Today Segment Sponsorship Segment Sponsorship –It doesn’t have to be an exchange of money.

17. Weather Green Screen Interaction Green Screen Interaction Current information Current information Area Map Area Map 5 Day Forecast 5 Day Forecast Partnership with local news station to use their information while giving them credit and plug. Partnership with local news station to use their information while giving them credit and plug.

18. Class Responsibilities All Students are required to participate in all areas during the year. All Students are required to participate in all areas during the year. Two week Rotation Two week Rotation Students may specialize after a certain number of rotations Students may specialize after a certain number of rotations Grading of class Grading of class –Student Evaluation Forms –Grade per each rotation – Individual/Group

19. Class Responsibilities Technical Directors Technical Directors –Main Director – Tricaster Booth No. 521 Xerox Booth No. 521 Xerox Booth No. 248 Encore Business Solutions Booth No. 248 Encore Business Solutions –Set Director – Physical Studio Setup – *News Story –Audio Director – *News Story Graphics Directors Graphics Directors –Live Text – All on-screen graphics –PowerPoint – All announcements are produced in PowerPoint for use on the show and use in video loop. –Dynamic Screen Info – *Tricaster Extra

20. Class Responsibilities Editors Editors –Opening Segment – controls music, graphics, quote, opening, and closing segments –Commercial Editors – Edits commercial break including Birthday greetings, word of the day, book trailers, media videos, PSAs, etc. This is the most entertaining section of the show. Computer Dating – Website location – Spill Vault Computer Dating – Website location – Spill Vault Sitcom Commercial – Website location – Spill Vault Sitcom Commercial – Website location – Spill Vault Coaching The Spill – Website location – Spill Vault Coaching The Spill – Website location – Spill Vault Drive Responsibly PSA – Website location – Media Videos Drive Responsibly PSA – Website location – Media Videos

21. Commercials Computer Dating - 2009

22. Commercials Sitcom - 2009

23. Commercials Coaching The Spill - 2008

24. Commercials Driving PSA - 2009

25. Class Responsibilities Editors Continued… Editors Continued… –Word of the Day –Book Trailers – Two Students –Weekly Rewind Weekly section featuring the students of Walker Valley. Just another way to get students on TV. Weekly section featuring the students of Walker Valley. Just another way to get students on TV. New Segment every Monday Recapping the previous week’s activities New Segment every Monday Recapping the previous week’s activities

26. Segment Weekly Rewind - 2009

27. Class Responsibilities News Directors News Directors –Anchors – two per rotation –Teleprompter – edits and controls speed during broadcast There are plenty of free teleprompter programs available. Google free teleprompter programs. There are plenty of free teleprompter programs available. Google free teleprompter programs. Sports Sports –Anchor – gathers scores and schedules –Reporter – conducts 1-2 interviews/previews per week. Helps to gather highlights/stories. Weather Weather

28. Class Responsibilities Website/Support Staff Website/Support Staff –Website Construction and maintenance –Show Loop Two Channels Two Channels –Show/Channel One –Dynamic Screen Info Channel –Dynamic Screen Info – The Spill DSI The Spill DSIThe Spill DSI

29. Show Structure Opening Segment Opening Segment –Introduction – Student developed intro –Date and Quote of the Day –Pledge and Moment of Silence –Artist of the Week – Copyright Free or permission granted segment. Soundzabound – Booth No. 1347 Soundzabound – Booth No. 1347 Digital Juice Digital Juice Local Bands Local Bands School Produced – Creation of Recording Studio – Music Video School Produced – Creation of Recording Studio – Music Video Host Introductions and Announcements Host Introductions and Announcements –Students alternate reading announcements –Top Stories

30. Show Structure Commercial Break Commercial Break –Featuring any student produced commercials, PSAs, Birthday Greetings, word of the day, and sports intro. This can be a money maker. Sports Sports –Scores and Sport Specific Announcements –Stats and Highlights –Schedule –End segment with Weather Intro

31. Show Structure Weather Weather –Current Conditions –Maps –Five Day Forecast Closing Closing –Character/Department/Fun Fact of the Day –Goodbyes –Ending Segment Watch The Spill – Past Episodes Watch The Spill – Past Episodes

32. The Spill September 11, 2009

33. Professional Look Equipment Equipment –Tricaster – Best bang for your buck – Booth Nos. 248 and 521 –Video Mixing Board – Methods for distributing show Methods for distributing show –Cameras for use Studio Cameras Studio Cameras Production Cameras Production Cameras

34. Professional Look Equipment continued Equipment continued –Computers –Audio Mixer –Microphones Studio Studio Handhelds Handhelds –Lighting

35. Professional Look Graphics – Digital Juice (Florida Base Company) Graphics – Digital Juice (Florida Base Company) –Jumpbacks –Swipes –Motion Elements –Digital Juice for PowerPoint Music Music –Royalty Free Music – Soundzabound – Booth No. 1347 –Sound FX and Stack Traxx – Digital Juice –Local Bands –Recording Studio - WVHS

36. Professional Look Video Editing Program Video Editing Program –Adobe Premiere – Booth No. –Adobe Visual Communicator Friday W311D Friday W311D –Final Cut –Window Movie Maker PowerPoint PowerPoint

37. Media Program Media Concepts Media Concepts –Entry Level Class –Introduction to video editing –Semester Electronic Media Productions Electronic Media Productions –2 nd Level –Larger Group Projects CTE Recruitment Video CTE Recruitment Video 8 th Grade Orientation Video 8 th Grade Orientation Video –Individual Project Video Resumes – FETC 2009 Video Resumes – FETC 2009 How to Videos, PSAs, Fun “Mini Movies” How to Videos, PSAs, Fun “Mini Movies” –The Spill Preparation –Semester

38. Media Program Electronic Media Management and Operations Electronic Media Management and Operations –The Spill –Senior Video –Graduation Video –Year Long Class Media Partnerships – Advisory Committee Members Media Partnerships – Advisory Committee Members –WTNB TV – Football Friday – Halloween Block Party – Christmas Parade –WCLE FM – Sports Sponsor – –WRCB TV – Weather Sponsor

39. Contact Information Scott Webb – Walker Valley High School Scott Webb – Walker Valley High School –Email – swebb@bradleyschools.org swebb@bradleyschools.org –Website – www.thespill.org www.thespill.org –School Number – (423) 336-1578 All session information is available on The Spill Website – Click on the FETC Link at the bottom of the home page. All session information is available on The Spill Website – Click on the FETC Link at the bottom of the home page.