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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Potential Advantages to Timeshare Ownership Savings from not paying high guest room rates for days the timeshare unit is used The ability to stay at a resort that may be of a higher quality than possible for a typical resort stay The opportunity to trade time intervals with others through exchange programs The potential for financial gain from the appreciation of real estate values (timeshare ownerships can be sold) O.H. 9.1
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 What Attracts Guests to Resorts and Timeshares? Location Reputation Property activities Local activities O.H. 9.2
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Resort Hotels Have Three Types of Departments O.H. 9.3
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Types of Departments in a Timeshare Condominium O.H. 9.4
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Types of Departments in Resorts with Some Timeshare Sales O.H. 9.5
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Duties of Timeshares Sales Department Identify qualified prospects that may be interested in timeshare ownership Communicating with large numbers of potential buyers Explaining the specific benefits/restrictions of purchasing a timeshare Helping qualified buyers to secure financing (if necessary) Assisting buyers in the closing of their purchase O.H. 9.6
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Resort/Timeshare Challenges Lagging productivity gains Increased expectations about social and local economic responsibilities Transnational competition for leisure dollars Developing creative timeshare marketing and exchange programs O.H. 9.7
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 Condo-Hotels Are Popular Popularity with consumers Popularity with developers Popularity with hotel operators Popularity with lenders O.H. 9.8
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Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ 07458 What About Condo-Hotels Condo units in an excellent property sell at a premium over condos New areas of business and legal risks are involved in condo-hotels Condo-hotels are the same and different from traditional properties O.H. 9.9
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