1. Lecture and Resource Slides BCOM 3e, Lehman & DuFrene © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 13 Preparing Résumés and Application Letters

2. Learning Objectives 1.Prepare for employment by considering relevant information about yourself as it relates to job requirements. 2.Identify career opportunities using traditional and electronic methods. 3.Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings. 4.Utilize employment tools other than the résumé that can enhance employability. 5.Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.

3. Learning Objective 1 Prepare for employment by considering relevant information about yourself as it relates to job requirements.

4. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Process of Applying for a Job Continued

5. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Process of Applying for a Job (cont.)

6. Learning Objective 2 Identify career opportunities using traditional and electronic methods.

7. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Sources for Identifying Career Opportunities Traditional Printed sources Networking Career service center Employers’ offices Employment agencies Professional organizations Electronic Career guidance information Job listings Company web pages Résumé posting services

8. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Using Electronic Sources Use career sites to learn about ______ of job search Use corporate sites to learn about the ________ Find out what _______ ____ a company is seeking Network ___________ with potential employers phases company specific electronically skills

9. Learning Objective 3 Prepare an organized, persuasive résumé that is adapted for print, scanning, and electronic postings.

10. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Standard Parts of a Résumé Identification ObjectiveCareer summaryQualificationsPersonal informationReferences

11. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Preparing a Print (Designed) R é sum é Develop appealing format that _________ ____________ Format for quick, ____ reading Create an appealing ______ Consider adding a statement of your ________ and _________ qualifications easy output creativity originality highlights

12. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Selecting an Organizational Plan for a Résumé

13. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Types of Electronic Submissions Email résumé to job bank or networking contact Beam a quick résumé version to a PDA or digital phone Complete online or download form from job bank, corporate website, or career services center to be returned by email, fax, or mail Create electronic portfolio on your own personal home page

14. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Preparing Electronic Postings Know postings are not ____________ Prepare a professional submission that ________ ____________ precisely Send résumé in requested format: ─ ______- résumé — text résumé pasted below email cover message ─ Text résumé — ASCII or RTF format that removes ___________ ─ Attachment saved as word processing file Include _________ summary after identification section confidential follows Inline formatting keyword instructions

15. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Preparing a Scannable R é sum é Use popular, nondecorative typefaces Use 10- to 14-point font Do not include italics, underlining, open bullets, or graphic lines/boxes Use ample white space Print on one side of white, standard-size paper Do not fold or staple

16. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Making a R é sum é Search Friendly Place name as first item on every page Add powerful keywords in separate section –Capitalize first letter of each keyword –Begin with most important, work in reverse –Use only 80 keywords Support keywords in résumé body

17. Learning Objective 4 Utilize employment tools other than the résumé that can enhance employability.

18. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. A Professional Portfolio... Illustrates past activities, projects, and accomplishments Can be easier to organize and transport if presented digitally Must show clear understanding of audience needs and your qualifications

19. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Electronic Portfolio: Post on Your Website

20. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Preparing Vésumés for YouTube Keep video simple with one stationary shot using a good camera and tripod Use proper lighting that focuses on applicant’s face Speak clearly at easy-listening pace using quality microphone Choose camera friendly, good-fitting clothing appropriate for job sought Edit video to assure professional image

21. Learning Objective 5 Write an application message that effectively introduces an accompanying print (designed) or electronic résumé.

22. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Preparing Effective Application Messages Use _________ message strategy to sell your qualifications Include _______ statements Select concise, on-target language _______to the employer’s needs Assure tone that avoids insincere ________, false _______, or _______ statements Focus on your strengths and portray a _______ attitude persuasive original tailored boastful modesty flattery positive

23. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Email Application Message: The Content Does Not Change Provides subject line that ensures message will be opened Reveals how applicant learned of position and confirms interest in company Condenses content of persuasive application letter sent by mail into one screen To: Saunders Greyson From: Brandon R. Shaw Subject: Career Fair Followup: Résumé for Brandon Shaw Date: October 15, 2012 Mr. Saunders Greyson Human Resources Manager Tropical Importers 1240 Coastal Lane Miami, FL 33140-1000 Dear Mr. Greyson: It was a pleasure meeting you at the career fair this morning. The opportunities offered in logistics management identifies your company as being a leader in today’s international marketplace. My experience and knowledge of logistics management enable me to be a valuable asset to your company: Realistic international experience with a delivery company. To: Saunders Greyson From: Brandon R. Shaw Subject: Career Fair Followup: Résumé for Brandon Shaw Date: October 15, 2012 Mr. Saunders Greyson Human Resources Manager Tropical Importers 1240 Coastal Lane Miami, FL 33140-1000 Dear Mr. Greyson: It was a pleasure meeting you at the career fair this morning. The opportunities offered in logistics management identifies your company as being a leader in today’s international marketplace. My experience and knowledge of logistics management enable me to be a valuable asset to your company: Realistic international experience with a delivery company. Continued

24. © 2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Email Application Message: The Content Does Not Change (cont.) Introduces résumé and reminds interviewer that submission was requested. Encourages employer to take action without sounding apologetic. Demonstrated commitment to developing an appreciation for international cultures and business practices. Excellent performance evaluations, including special recognition for troubleshooting transportation problems to remote locations. Please review the attached résumé that you requested for additional information about my education and related work experience. Please message me so we can discuss my joining Tropical Importers. Sincerely, Brandon R. Shaw Attachment Demonstrated commitment to developing an appreciation for international cultures and business practices. Excellent performance evaluations, including special recognition for troubleshooting transportation problems to remote locations. Please review the attached résumé that you requested for additional information about my education and related work experience. Please message me so we can discuss my joining Tropical Importers. Sincerely, Brandon R. Shaw Attachment