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Published byRolf Baker Modified over 9 years ago
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GROWING HOCKEY
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USA Hockey Membership Numbers 347,679 youth players 57,549 total female players Youth players up (+3,041) 49,843 mites (-338) 41,889 mini-mites (+617)
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Adult Program Growth 16% YTD (110,082 players)
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Median Youth Association Numbers 1710 Youth Associations Median Assoc size = 155 players
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Ice Sports Industry Survey 69% of hockey players participated in a Learn To Skate program 71% said they were ‘very likely’ to recommend hockey to others
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Ice Sports Industry Survey (cont.) Only 2% saw any advertisement ‘Have Fun’ was the primary benefit desired by parents
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Ice Sports Industry Survey (cont.) ‘Price’ and ‘Time’ were primary barriers to participation 90% play another sport
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Ice Hockey is Rated Higher, in Terms of Enjoyment, Than Other Sports
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Most Live Close to Their Primary Ice Facility Ice Hockey: 73%
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Losing Interest and Time Demands Are the Primary Reasons That Children Discontinued Participation
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Many Parents of Former Participants Are Still Likely to Recommend the Sport to Someone Else 71% of parents of current ice hockey participants said they were very likely to recommend the sport.
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4 Step Process To Grow 1 st Step: RECRUIT 2 nd Step: Sample 3 rd Step: Register 4th Step: RETAIN
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Step 1 - Recruiting Word of mouth Attend public skating sessions Display tables at Jr, college or pro games
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Step 1 – Recruiting (cont.) Flyers – schools, LTS, cars @ soccer, baseball, malls, etc Work with Scouts on badges Kiosk at mall
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National Hockey Weekend Across America
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Bring a Buddy (or two) Coupons
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Step 2 - Sampling Puck shoots (anywhere) Street / Floor hockey (especially @ schools / YMCA’s Learn to Play programs
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Step 3 – Register Keep cost to minimum Keep time slot consistent Require very minimum equipment Keep it short – not Sept. – Mar.
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Step 3 – Register (cont.) Be organized and prepared! Be very positive Give stickers, etc.
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Retention Survey Over 20% of 5 year olds drop-out after their first year Over 20% of 14 year olds drop-out Average drop-out rate per year is 7.5% from 5 to 15 years old
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Step 4: Retain Make sure it’s FUN! Keep cost to a minimum Educate Parents – what are you teaching & what’s next Re-enrollment discount
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Step 4 - Retain (cont.) Autograph sessions with local players Let them play hockey
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Can We Increase by 10%?
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Let’s Challenge Ourselves!! 91,732 total Mites / 1710 associations ~ 54 Mites per Association average X 10% = only 5 more Mite players than you registered this year!
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Why Do All of This? For the kids: Learn Life Skills Fitness Make Friends FUN!!!
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Why Do All of This? For our association / business: It’s our base It’s our future A chance to influential future society It should be FUN!!!
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Questions?
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