1. EMC AVAMAR Business Edition
Note to Presenter: Present to customers and prospects to provide them with an overview of Avamar.
Thank you for joining us today. EMC Avamar revolutionizes the way companies approach backup and recovery through the use of client-side variable length global deduplication and single step recovery. Avamar is a key part of EMC’s overall backup and recovery portfolio of software, hardware, and services that is unmatched in the industry. With Avamar, you will never back up the same data twice.
Deduplication backup software and system
Christian Schreiber
EMEA BRS Channel
Channel only product!

2. Avamar Business Edition
Mid-Market Environments
Note to Presenter: View in Slide Show mode for animation.
Avamar offers many flexible physical and virtual deployment options to meet your needs. For example, the Avamar Data Store single node system is ideal for smaller offices when fast, local recovery is needed.
For enterprise data center environments, scalable Avamar Data Store systems include RAIN for high availability and can provide up to 124 TB of deduplicated backup storage.
For VMware environments, the Avamar Virtual Edition is the industry’s leading virtual appliance. It enables an Avamar server to be deployed as a virtual server, leveraging the existing ESX server’s hardware. It delivers fast, daily full Guest and Image level backups.
The Avamar Business Edition is a purpose-built backup appliance that serves mid-market companies. It provides a conveniently-sized (7.8 TB), turnkey, deduplicated backup system and replication is optional. It brings Avamar’s hallmark network and storage efficiencies for backup, at the lowest $/TB.
Note to Presenter: The Avamar Business Edition is available exclusively through EMC’s Velocity Channel Partners.
Single node, sized for small data centers
Optional replication for DR/centralization
Lowest $/TB Avamar solution
Channel only product!

3. Avamar—Unlike Anything Else in the Industry
Reduce:
Data moved by 99%
Backup storage by 95%
NIC usage at the client by 95%
Backup times by 90%
Implementing Avamar brings dramatic benefits to backup and recovery —as much as 99 percent reduction in data moved over existing networks.
Deduplication results in a 95 percent reduction in disk and network usage as well as dramatic improvements in CPU usage.
Backup times are reduced up to 90 percent.

4. Deduplication Is the Enabler
Move and store less data
Network
Note to Presenter: View in Slide Show mode for animation.
Here’s a high-level look at how Avamar works.
Avamar starts by dividing data into variable-length sub-file segments. It compresses them and applies a unique hash identifier to each one. Then it can determine if that segment has ever been backed up before or whether it‘s unique and needs to be backed up.
If the data has been backed up previously, either from this client, or any other—physical or virtual—then Avamar will not back it up again. This is why we say, “Never back up the same data twice.”
Using this process, Avamar routinely reduces data by up to 99 percent before backing it up. This can have a huge impact.
Also, the data that is truly new and unique is sent across the network compressed, which again helps with bandwidth management on both backups and recoveries. And it’s also encrypted, which ensures the security of the data while it’s in transit as well as when it is at rest. B A C D D D A A C C C B B B D A A
Divides data into variable-length sub-file segments
Determines if segments are unique or duplicate
Backs up only unique data
Sends data compressed and encrypted

5. Real-World Results
Avamar daily full backups vs. traditional full backups
Data Type
Amount of Primary Data Backed Up
Amount of Data Moved Daily
Windows file systems
3,573 GB
6.1 GB
Mix of Windows, Linux, and UNIX file systems
5,097 GB
11.7 GB
Engineering files on NAS (NDMP backups)
3,265 GB
24.2 GB
Mix of 20% databases, 80% file systems (Windows and UNIX)
9,583 GB
80.0 GB
Mix of Linux file systems and databases
7,831 GB
104.2 GB
Let’s talk about some of the real-world numbers. There’s a great deal of confusion about deduplication ratios. Keep in mind that an Avamar daily backup, which is what we’re looking at in this chart, amounts to a full backup so these numbers are in comparison to doing a daily full backup.
Also, keep in mind that with any backup, including Avamar, you will store the initial full backup, plus the changes. Avamar does deduplicate within the initial full and can get you up to 70 percent reduction, depending on how much duplication exists. Still, when evaluating storage capacity, which EMC can help you do, you need to take into account primary data, plus retention policies. Avamar’s savings are dramatic here, too. In traditional backup scenarios, EMC has seen customers require storage that’s 10 times or even 25 times their primary data—to store several months’ worth of weekly full and daily incremental backups. Avamar might require one, two, or three times, and will deliver the same retention periods, plus much easier restores.
Now, let’s look at the chart specifically…
Avamar has industry-leading deduplication technology, and the numbers in this chart are based on real-world customer examples. As you can see, depending on your data mix, you’ll get different levels of data deduplication.
For Windows and UNIX file systems environments, where there is a lot of duplication of operating systems, applications, and at the file level, you will see the highest levels of data deduplication.
When it comes to a mix of file systems and databases, deduplication levels are slightly lower, but still impressive.
While the numbers are impressive overall, it’s really the benefits that companies achieve when using Avamar that’s exciting. You can achieve new levels of data protection in historically problematic areas for backup and recovery, while driving improved total cost of ownership.
Note to Presenter: The most important point about deduplication ratios—both for competitive products and EMC’s—is that results may vary. The amount of deduplication achievable depends on a number of factors, including type of deduplication (file-based, sub-file, etc.), retention policies, data change rates, and data types.
Source: EMC
While results will vary by data type and mix, Avamar
dramatically improves backup performance and efficiency

6. Replicate Smarter Using Existing Networks
Avamar 99% efficiency reduces or eliminates need for tape
OFFSITE REPLICATION WITHOUT DEDUPLICATION
REPLICATION AFTER DEDUPLICATION
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With Avamar you can replicate smarter using existing networks.
In order to ensure protection from site disasters, backup images need to be copied to a secondary site. Traditionally, organizations have shipped backup tapes to secure sites and then retrieved those tapes when needed to complete a site recovery.
Increasingly tight recovery SLAs have forced many companies to try to speed up the recovery process. As a result, backup replication over networks is emerging as a preferred method for protection from site disasters.
But many times, either there’s simply too much data to replicate—and/or the network is insufficient to support the replication process within a reasonable amount of time.
And, as you can imagine, the investment in increasing bandwidth capacity can be very significant.
Performing deduplication for backup, then replicating the deduplicated data is a good strategy for making data recovery more feasible and economical.
The reduced backup image resulting from deduplication directly reduces the amount of content needed at the secondary site.
Backup deduplication directly lowers the infrastructure, time, operational overhead, and bandwidth costs needed to create backup images at the disaster recovery site.
In addition, disk-to-disk backup replication obviously eliminates the risks associated with shipping physical tape cartridges.
Replicate Only Unique
Daily Changes
Primary Site
Remote Site
Primary Site
Remote Site
Maximize efficiency, drives down costs for business continuity and disaster recovery protection

7. Shorten Backup/Recovery Times
Avamar shrinks backups and speeds data recovery
TRADITIONAL BACKUP
AVAMAR BACKUP
As a result of moving less data, Avamar technology can dramatically reduce the amount of time required for backups.
Traditional backup typically consists of a weekly full backup followed by a daily incremental backup. This backup process consistently sends redundant files/data for backup. As the amount of data in the company’s environment grows, so does the backup window.
The restore process is also very time consuming. The backup administrator must first restore the most recent weekly full backup to a disk staging area, and then restore each of the daily incremental backups.
Finally a temporary environment contains the latest week of data so the file/files/folder/ DB/etc. can be restored. If the backup tapes are offsite, it may take up to 24 hours to complete this process.
With Avamar, deduplication is part of the backup process. Avamar applies its variable-length deduplication algorithm to identify only unique changed blocks. It does this on a daily basis and creates a daily full backup in a fraction of the time compared to traditional backup. Customers typically see a 95 percent reduction in backup windows and 99 percent reduction in network traffic during the backup process.
Avamar also provides a single-step restore process from disk – the data is always at your fingertips. Recovery time can be minutes compared to many hors or even days with traditional backup.
Long backup cycles
Laborious restore process
Up to 90% faster backups
Simple, one-step recovery
Meet strict SLAs for RTO and RPO

8. Recover in One Step 1 Every backup is a “full” backup
Avamar provides daily full backups that can be quickly recovered in just one step, eliminating the hassle of restoring full and subsequent incremental backups to reach the desired recovery point. Here you can see the Avamar user interface displaying a calendar. Simply pick a date and the file system is displayed. Now simply select the file, folder or database to restore. One step—fast and easy.
Every backup is a “full” backup
Restore single files or full directories directly to the client

9. Avamar BE Key positioning points
The first Avamar offering designed specifically for mid-market
The first Avamar single-node offering without mandatory replication (eliminates cost of system at second site)
Provides the lowest $/TB entry point for Avamar
Channel-only provides Partners with a competitively priced, conveniently sized, turnkey deduplicated backup system
Includes full-function Avamar software
License flexibility with choice of ½ capacity (3.9TB) or full capacity (7.8TB) licenses
Allows customer to buy and grow (up to 7.8TB)

10. Thank you.