1. Triesta Fowler-Lee, MD Medical Officer Public Information and Communications Branch

3.  Launch of Back to Sleep (BTS) Campaign in 1994  BTS Campaign Co-Sponsors  American Academy of Pediatrics (AAP)  Health Resources and Services Administration (HRSA)/Maternal and Child Health Bureau  First Candle/SIDS Alliance  Association of SIDS and Infant Mortality Programs (ASIP)

4. General African American American Indian/Alaska Native Health Professionals (Nurses & Pharmacists) Statewide efforts in Mississippi

7. Since then, overall U.S. SIDS rate declined by 50% across all racial/ethnic groups Rate of back sleeping among infants has increased by 40% Data show risk factors for SIDS and infant mortality go beyond back sleeping Risk factors include features in the sleep environment

8. New expanded campaign name—the words feel like a natural evolution from Back To Sleep (as focus groups participants told us). New expanded campaign logo integrates feedback from participants involved in the focus groups:  A simple image of a baby (of indiscriminate race/ethnicity) alone, clearly on its back and in a crib or obviously enclosed area without any objects in the sleep environment. English Spanish

9. HRSA/Maternal and Child Health Bureau Centers for Disease Control and Prevention (CDC), Division of Reproductive Health* AAP American College of Obstetricians and Gynecologists (ACOG)* First Candle ASIP * New campaign collaborators

12.  Campaign website launch – November  Video on safe infant sleep – November  Mississippi SIDS/Infant Mortality Conference in Jackson, MS – October  Arkansas SIDS Outreach Project launch – November  Safe to Sleep Champions Initiative on national level – 2013  Update other campaign outreach materials –FY13

13. Contact the Safe to Sleep Campaign at: 1-800-505-CRIB (2742) or http://www.nichd.nih.gov/SIDS

14. Shavon Artis, M.P.H. Public Information Communications Branch NIH/NICHD 301-435-3459 artiss@mail.nih.gov

15. The NCMHEP is the first national education program of the Eunice Kennedy Shriver National Institute of Child Health and Human Development. The NICHD created the NCMHEP to provide a forum for reviewing, translating, and disseminating new research in the field of maternal and child health

16.  This outcome will be achieved through a coalition of the nation's most prominent health care provider associations, federal agencies, nonprofit maternal and child health organizations, and other partners

17.  The NCMHEP will address one maternal and child health issue at a time for a period of 12 to 18 months. The specific length of this focus period will depend on the issue.  The Program's first focus area was initially chosen to be Late Preterm Birth. Then through discussions of the Coordinating Committee - Elective Deliveries prior to 39 weeks gestation also became part of the focus area.  Healthcare providers were chosen to be the first audience of this initiative

18. The NCMHEP recently launched a CME/CE in partnership with Medscape for all maternal and child health providers to alert them to the impact and effects of late preterm birth and of inducing delivery for non-medical reasons prior to 39 weeks Physicians - maximum of 0.50 AMA PRA Category 1 Credit(s)™ Nurses - 0.50 ANCC Contact Hour(s) (0 contact hours are in the area of pharmacology) Nurse Practitioners - 0.50 AANP Contact Hours

20. http://www.youtube.com/watch?v=kq3IxoEQwgI