1. How to stand out: personal branding – CVs – cover letters – Becky Steel Student Career Centre Bachelor of Communication

2. >>CAREER CENTRE

4. Your Personal Brand

5. >>UNITEC INSTITUTE OF TECHNOLOGY >>CAREER CENTRE Your CV…

6. Format Single spacing Easy to read No tables Margins: ~ 2cm Sans serif Font Body Text size: 11pt 2 sides A4

7. Sections Clear headings Heading size: ~14pt 2 spaces between sections Logical order Most important parts first Reverse date order

8. . Contact Details. Skills Profile. Education. Work History. Interests. Referees Choose the order that best reflects your strengths

9. >>UNITEC INSTITUTE OF TECHNOLOGY Education Bachelor of Communication (Media Studies)Feb 2013 - current Unitec Institute of Technology, Mt Albert [Expected completion: Nov 2015] Relevant courses include: Media Law International Communication Employment Job TitleApril – Oct 2013 Organisation Name, location Assisted with … Developed … >>CAREER CENTRE Employment & Education

10. Skills Be RELEVANT Highlight strengths ~ 8 – 12 points Give e.gs / evidence Transferrable skills

11. >>UNITEC INSTITUTE OF TECHNOLOGY >>CAREER CENTRE Leading Phrases for Skills Profile Ability to … gained from … X (number of) years’ experience in… Broad understanding of … (theory knowledge…) Developed … skills through … Proven effectiveness in… Natural strength with… Demonstrated success in… Familiarity with… Confident with…

12. Cover Letters

13. >>UNITEC INSTITUTE OF TECHNOLOGY Completed/studying relevant qualification Previous work experience Technical skills Transferable skills Personal strengths Portfolio of work Analyse advert and pull out relevant information to match yourself to the role >>CAREER CENTRE Why you?

14. >>UNITEC INSTITUTE OF TECHNOLOGY Size of organisation / specialisation Reputation Location Sector Training programme Culture / working environment Clients – give examples Contacts Show your motivation and research into their organisation >>CAREER CENTRE Why them?

15. Proactive Job Search

16. Employment Strategy Tailored applications Door knocking/Phone calls Speculative letter and follow up Research leads Volunteering Networking Informational Interviews Join a professional body

17. >>UNITEC INSTITUTE OF TECHNOLOGY “Word of mouth is the best way to find a job.” - Peter Osborne, Head of Trademe Jobs Word of Mouth >>CAREER CENTRE

18. >>UNITEC INSTITUTE OF TECHNOLOGY What is one thing you will have learned from today’s session?

19. >>UNITEC INSTITUTE OF TECHNOLOGY “If an opportunity doesn’t knock, build a door” Milton Berle (1908-2002 - actor, comedian)