1. Protecting IP: Patents and Trade Secrets
Chipotle inc!

2. Chipotle Inc! Tyler Fetters – CEO Afton Winner – CIO
Apolo Aguirre– CFO
Kyung Shim - CTO

3. Noxid Recreation Center
Larger recreation center
Employing over 200 employee.
Have a few weight rooms, several basketball and racquetball courts, an indoor track, Olympic size pool and diving well, as well as an indoor climbing wall.

4. Problem Description
One of the Noxid employees has created a new machine
Patenting and patent enforcement
Best, fastest, and cost productive way
What are the costs associated
How long does it take
How does Noxid create barriers to keep employees from taking their training and leaving
How do we keep our employees from using us for training

5. Patents
Definition- A set of exclusive rights granted by a state to an inventor or his assignee for a fixed period of time in exchange for a disclosure of an invention
Invention- Must be New, Inventive, Useful or Industrially applicable.
Primarily on codified Federal Law

6. Utilization Patents
Invention- Must be New, Inventive, Useful or
Industrially applicable.
Noxid Recreation Center - Developed new revolutionary machine
Utility Patent
General Utility
Specific Utility
Moral or beneficial utility

7. Patent Process Develop/Invent Idea Determine if it can be patented
Meet 3 Requirements:
Novelty
Non-Obviousness
Utility
Perform a patent search
Apply for your patent (regular patent requirements)
2 Parts
Specification
Claims

8. Patent Cost and Time
Apolo

9. IP: Patent– Professional Help
Svitek Law Group
Web Site
Ideal for Small businesses
Full service business law including patent help and no compete or any other business contract
Cost: Hourly Rate
Be organized a efficient all interaction is billed

10. Trade Secrets
Definition- Formula, practice, process, design, instrument, pattern, or compilation of information - not generally known or reasonably ascertainable
“Confidential Information" or “Classified Information".
Based primarily on state law

11. Trade Secrets Utilization
Mark computer files and documents with a confidential warning
Restrict access to the trade secret to only those that really need to know
Make anyone you disclose information to sign a non- disclosure agreement
Keep information enclosed in a secured area
Important to retain key employees
Provide enough incentive for them not to “jump ship”

12. Trade Secrets – No competes
Apolo

13. Trade Secrets Vs. Patents
Apolo – compare and contrast

14. Concept Maps Trade Secret Protection
Protect and Secure Secret Documents
Hire Attorney
Employee Non-Disclosure Agreements
Non-Compete Clauses
Applying For a Patent
Patent Search
Machine New Idea
Write Specification
Write Claim
Get Machine Patented
Machine Already Patented

15. Case Study/Patent Enforcement
Patent enforcement is the process of legally maintaining one's patent grant. If an infringed patent is not enforced for many years, a patentee may lose the patent grant
Due diligence in preparation of enforcing a patent could save literally millions of dollars in legal fees
GPCI
Web Page
Patent Hawk

16. Overall Recommendations
Decide whether you can afford legal assistance or not.
If so contact either your current lawyer or Svitek Law and they will assist you along the way
Search the Patent database to ensure your invention qualifies
Fill out the paper work at the US Patent website
Create a no compete contract
All trade secret materials should be handled as such and take due diligence to keep them secrets
Maintain your Patents
Make Millions!

17. Questions
Noxid?
Class?
Dave?
V is for victory or defeat….

18. Eat Chipotle!