1. Viral Knowledge for Any Discipline: A Health Communication Instructional Case Exemplar for Teaching Students to Distribute Learning! Jessica J. Eckstein, Ph.D. Assistant Professor Communication Department Western Connecticut State University

2. http://www.youtube.com/watch?v=owGykVbfgU E http://www.youtube.com/watch?v=owGykVbfgU E http://www.youtube.com/watch?v=jU7fhIO7DG0 http://www.youtube.com/user/ladygagaofficial?b lend=1&ob=4#p/f/5/VEFgSV36vnA http://www.youtube.com/user/ladygagaofficial?b lend=1&ob=4#p/f/5/VEFgSV36vnA

3. Today… 1.Background/Rationale 2.Technologies Implemented 3.Steps of Project – Lessons Learned 4.Student Outcomes

4. Background/Rationale Emphasize Credible Knowledge Use the System Demonstrate Students as Agents of Change Educators’ Responsibilities – Social Learning Model or Relational Model of Instruction – Equalizing Power/Knowledge Distribution – Accuracy, Clarity, Outcome Projection

5. Technologies Implemented YouTube video searches Online (content analyses) EBSCO & GoogleScholar Internet research engines (background scholarly research) Digital video cameras (produce PSA) Editing programs/software (edit PSA) YouTube monitoring (track content & responses to PSA)

6. Proposed Timeline & Assignments to Implement Viral Project in a Semester-Long Course Steps & Optional Tools to Suggested Instructor Tasks Grade/Evaluate Semester Placement One: Preparing Students *Incorporate lecture material *Lecture around 5 th week - Lecture on persuasion, viral media into course quizzes/exams 3-4 weeks before midterm Two: Building Expertise *Group summary paper of *Assign around 7 th week - Assign research: existing online videos Can finish over midterm Videos currently online Three: Building Expertise *Group “applied bibliography” *Due around 9 th week - Assign research: Scholarly resources Assign immediately after Step Two papers submitted Four: Making the Video *Link to completed, posted video *Due around 13 th week, time - Assign video production to distribute & get hits - Verify usability of video links Students may finish sooner Five: Assessing Viral Success *Instructor graded evaluation of *Grade before viewing day - Grade videos on content & each video production value - Conduct class vote to select *Instructor- & class-choice “bests” *Hold viewing day last week category winners - Assess most “viral” videos *Count of hits *Tally on last day/end of term

7. http://www.youtube.com/watch?v=SCjxMvIKw-c http://www.youtube.com/watch?v=siAVf9_DPHo http://www.youtube.com/watch?v=UTCp3DIbUw w http://www.youtube.com/watch?v=UTCp3DIbUw w

8. Student Outcomes Students’ Internet-user skills developed – Search engine technology – Monitoring public feedback online – Observational, content-analytic research conducted online Group collaboration – via email, shareware, chatrooms, cell phones, text messages, in-person) – Organization, collaboration, implementation, & data-sharing Students’ production skills – Web-based video design in-person media tools, software online design resources music files, photo files, video files editing tools Students’ publication skills – Publicizing compiled information creatively & successfully Shareware sites, managing multiple data file types Distribution abilities via email, social networking sites (e.g., Facebook, Twitter), word-of-mouth, links on third party sites – Tracking viewer feedback via online posts, numerical tracking “hits”