1. MIS 218A Multimedia for the Web Andy Stokes Week 1

2. Syllabus Attendance Policy –Attend Every Class –Snow Expectations –Mine and Yours

3. What is Multimedia?

4. Focus is digital What are types of media? Business vs. Personal How do we do it?

5. Where do we see multimedia? On the net, of course Where else?

6. Delivery Methods Online vs. Offline

7. Historical Context Still relatively new CD-Rom specification published in 1985 CD drives in desktop computers in 1989 WWW publicly available in 1992 HTML 3.2 specification adopted by W3C in early 1997 XHTML 1.0 specification adopted in Fall 2000

8. More History First films for public consumption shown in Paris in 1895 Silent films “The Jazz Singer” “Toy Story” and “Gladiator”

9. Multimedia Production Authoring systems –Adobe authoring tools –Macromedia tools

11. Different types Different tools Films and movies have a definite division of labor –Foleys –Grips –Director –Producer –Camera Operators Authoring systems tend to blur the tools and tasks

12. Films and Multimedia Elements must be storyboarded! –Lends continuity –Helps to visualize action and interaction Linear vs Non-linear

13. Terminology

14. Words we use to talk about multimedia –Lack of terms demonstrates immaturity and newness of multimedia How we interact –Read –Look at –Watch –Listen to

15. More terminology User Modalities

16. So what is multimedia? Digital Multimedia Any combination of two or more media, represented in a digital form, sufficiently well integrated to be presented via a single interface, or manipulated by a single computer program

17. Interactivity

18. Things to ponder “You can mistake endless choice for freedom” – Bruce Springsteen, Dec 1998 “Interactivity empowers the end users of your project by letting them control the content and flow of information.” – Tay Vaughan, Multimedia: Making It Work

19. Choices

20. Appropriateness Is multimedia the way to go for everything? Should everything be interactive?

21. User Interfaces Novel? Formal?

22. Social and Ethical Considerations Technology is neither good nor evil. In certain cases though, the introduction of technology can present opportunities for behaviors that were not there before. Certain ethical problems caused by those behaviors can be described as arising from particular technological innovations

23. Controls

24. Control of Consumption Lowest common denominator vs High end Broadband vs Dial-up Basic computer literacy Physical disabilities and learning difficulties

25. Control of Production Anybody with access to the internet can have their own site and those without can’t. Means of production of traditional media are tightly controlled – ever try to publish a book on your own? The web makes it easy to publish your manifesto or other work These principles apply to film and music too

26. Control of Multimedia Some sites get more of our attention than others Companies that control older media also control the multimedia

27. Control of content We still have bad stuff In print In music In film In multimedia

28. Where are we now?

29. Our History and Future We started with text, moved to browsers that were capable of just text, then on to browsers capable of displaying text and images. Now we have applications designed just for the delivery of multimedia and plugins that put that multimedia in the browser with text and images What next?