1. WorldDMB Overview going digital

2. worlddab.org 2 WorldDMB forum mission Promote the adoption of the Digital Multimedia Broadcast family; DAB, DAB+, DMB around the world Ensuring stability and future proofing of the Digital Multimedia Broadcast family of standards Key lobbying voice for the Digital Multimedia Broadcast standards Providing a networking environment of contacts, expertise and interchange for member’s businesses to thrive

3. worlddab.org 3 Radio listening

4. worlddab.org 4 4 Source: Strategy Analytics User Research US & W. Europe, 2009 AM/FM radio and CD player remain both the most used and most desired features in in-vehicle entertainment in the US and Western Europe Radio In Car

5. worlddab.org 5 Criteria: All Stations / Ave All Surveys - Sun-Sat 5.30am-12mn. 2009 YTD as at October 1st. People 10+ Australia (5 Cities), China (13 Cities) Indonesia (9 Cities), Manila (Mega Manila) People 12+ Bangkok, Malaysia, India (Mumbai, Delhi, Bangalore. Kolkata from Week 20/2008) People with FM radios in the Home People 15+ Singapore. Radio % Reach of Population – Weekly Radio in the Asia Pacific Source: The Nielsen Company 2009

6. worlddab.org 6 Radio In Car - Asia Pacific Criteria: All Stations / Reach latest Survey issued 2008 V’s same survey of 2007– Overall = Sun-Sat 12mn – 12mn, People 10+ Sydney, Beijing, Jakarta, Manila, People 12+ Bangkok, Malaysia, India (Mumbai, Delhi & Bangalore) People with FM radios in the Home People 15+ Singapore In Car Radio Listening Continues to increase in most Countries Source: The Nielsen Company 2009

7. worlddab.org 7 Growing divide between what consumers expect and what analogue radio can deliver Why go digital? Digital sound quality Social networking Sports results Now & next info Album artwork Artist & track info More choice Weather images News images Better traffic info Program guides Pause / rewind Broadcasters need to reduce costs and grow advertising revenues Pictures + sound = more effective advertisements Digital can be cheaper than FM Easy to use Interactive

8. worlddab.org 8 Growing divide between what consumers expect and what analogue radio can deliver Why go digital? Digital sound quality Social networking Sports results Now & next info Album artwork Artist & track info More choice Weather images News images Better traffic info Program guides Pause / rewind Digital offers the opportunity to advertisers to grow advertising revenue & reach Pictures + sound = more effective advertisements Digital can be cheaper than FM Easy to use Interactive Going digital addresses all of these concerns

9. worlddab.org 9 Radio as an online multiplier Radio Advertising Drives Interaction with Online Content UK + 52% Australia + 80%

10. worlddab.org 10 Radio drives consumers online * Source: TNS Radio and Online Study Australia 2008 Over 80% of people who hear a relevant radio commercial referring to a website visited the website as a result

11. worlddab.org 11 Seeing your radio Visually strengthening the audio message A picture is worth a thousand words Brands can have full impact across all platforms visually and auditory

12. worlddab.org 12 A new dimension to radio advertising… Standalone advertising during song items Weather Sponsored by… Song titles, album covers – your clients logo… Traffic & travel information or stock market data E-coupons for products/services

13. worlddab.org 13 The Pure Sensia – Hybrid Radio Radio getting into phones All platforms Radio is now on all platforms…

14. worlddab.org 14 DAB family – commercially available DAB family – test/trial and/or regulating Where? Digital Multimedia Broadcast family deployment in Europe

15. worlddab.org 15 Digital throughout Europe… French Government made law the switch to DMB-Radio from Sept 2010 to Sept 2013 UK Government’s “Digital Britain” defines the digital upgrade from AM/FM to DAB from 2013 to 2015 Switzerland’s newly launched DAB+ service showing exceptional growth rates Denmark, Norway & the Netherlands have services on-air and are planning new services, switch off targets and Sweden has recently regulated digital radio Germany to launch first nationwide DAB+ MUX with support from government with funds Italy launched DAB+ in 2010

16. worlddab.org 16 DAB family – commercially available DAB family – test/trial and/or regulating Where? Digital Multimedia Broadcast family deployment around the world

17. worlddab.org 17 Digital going worldwide… Australia is enjoying fantastic success with receivers in the market, services on-air and support from the industry Singapore has digital radio on DAB/DAB+ on air China has DAB on-air and is the only approved digital broadcasting standard Hong Kong is currently in the planning stages of a digital radio launch on DAB+ Indonesia, Malaysia, Laos and other countries are moving forward with plans for DAB+ trials

18. worlddab.org 18 Roll out of digital radio across the Asia Pacific Digital radio laws – switch off plans Digital radio Government support Support from broadcasters Planned, harmonised, international radio spectrum Variety of receivers on all price levels in the market Digital Radio Ecosystem Free to air – Free to all

19. worlddab.org 19 Members include public and commercial broadcasters, receiver manufacturers, technology providers, other companies and bodies committed to the promotion of Eureka 147 As a member you can …access our contacts database...access our extensive ETI library of test streams …access to valuable strategic information first …help shape international policy and lobby governments …participate in key worldwide and international events …join the worldDMB committees …have access to the WorldDMB information hub …guidance on network planning and rollout Membership benefits

20. worlddab.org 20 WorldDMB members

21. worlddab.org 21 Jørn Erik Jensen, President Jorn.Erik.Jensen@nrk.no Joan Warner, Vice President; Asia Pacific Joan.Warner@commercialradio.com.au Anthony Sethill, Vice President; Europe Anthony.Sethill@frontier-silicon.com Woojik Chun, Vice President; Korea wjchun@etri.re.kr Bernie O'Neill, Project Office Director WorldDMB Project Office Bernie.ONeill@worlddab.org +44 (0)20 3206 7847 Bernie.ONeill@worlddab.org Contacts WorldDMB Project Office The Radio Centre 4th Floor, 5 Golden Square London, W1F 9BS, UK Tel: +44 20 3206 7848