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Social Media Strategy Changing Culture with Social Media
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Administrative Round Table EDUCAUSE TOP TEN ISSUES: – Providing user support in the New Normal – mobile, online education, cloud, and BYOD environments.
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Administrative Round Table EDUCAUSE TOP TEN ISSUES: – Providing user support in the New Normal – mobile, online education, cloud, and BYOD environments.
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Social Media Strategy in Three Words
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ENGAGE Build community and conversation
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INSPIRE Inspire and Resource Your Audience
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PROMOTE Keep people in the loop on what’s happening in the life of your organization
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Mission. Vision. Culture.
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How do we build a culture?
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How do we build change a culture?
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culture: the customs, arts, social institutions, and achievements of a particular nation, people, or other social group. *Webster's Dictionary
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culture: all the other stuff that’s happening when your vision is met.
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1. The Language We Use
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1. The Language We Use 2. The Stories We Tell
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1. The Language We Use 2. The Stories We Tell 3. The Heroes We Elevate
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1. The Language We Use 2. The Stories We Tell 3. The Heroes We Elevate 4. The Battles We Fight
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Mobile & Cloud Platforms Instagram – Stories & Heroes Snapchat – Language, Stories, Heroes Twitter – Language, Stories, Heroes, Battles Facebook – Language, Stories, Heroes Pinterest – Stories & Heroes
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A Battle Fought & Won https://www.youtube.com/watch?v=5YGc4zOqozo
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mission: what do you best everyday.
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Washington & Lee University: Washington and Lee University provides a liberal arts education that develops students' capacity to think freely, critically, and humanely and to conduct themselves with honor, integrity, and civility. Graduates will be prepared for life-long learning, personal achievement, responsible leadership, service to others, and engaged citizenship in a global and diverse society.
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Cairn University: Cairn University exists to educate students to serve Christ in the church, society, and the world as biblically minded, well- educated, and professionally competent men and women of character.
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Coastal Carolina University: Coastal Carolina University…seeks to develop students who are both knowledgeable in their chosen fields and prepared to be productive, responsible, healthy citizens with a global perspective.
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HGTC: The mission of Horry Georgetown Technical College is to provide accessible, affordable, high- quality, comprehensive two-year collegiate education and workforce development; to provide a student centered environment and inspire lifelong learning; to promote learning through teaching excellence; to promote community service and embrace diversity; to promote economic growth; and to embrace technological innovation in instruction and workplace applications.
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ASCUE: Our mission is to provide opportunities for resource-sharing, networking, and collaboration within an environment that fosters creativity and innovation in the use of technology within higher education.
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My Class (EDU 767): My mission is to craft a virtual environment where future teachers can learn and experience creative uses of technology for the modern classroom.
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vision: what the future looks like because you accomplish your mission so well.
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My Classroom (EDU 767): My future teachers are tech-savvy, eager, and inspired to try new technologies to engage their students, remain relevant, and accomplish educational objectives for their classes.
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What’s your vision for your class?
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Engage. Inspire. Promote.
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Steve Weir stephenmweir@gmail.com
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