1. Apprenticemakers LIVE July 9 th 2015

2. Mike Maynard Napier Freya Ward Napier Sophie Hardwick Apprenticemakers

3. Background The Holt Review: Key Area Recommendations Raising awareness of the benefits of apprenticeships Communication SMEs to get the best from their training providers Empowerment Ownership and responsibility for the apprenticeships programme and removing barriers Simplification

4. What is Apprenticemakers? Knowledge sharing Peer to peer support Contact sharing Solving shared problems Highlighting success stories Championing of apprenticeships

5. Activities Include Searchable Directory of Members Apprenticemakers+ Online Training Groups and Forums Webinars

6. Resources Available Interactive journey Small Business Guide to Apprenticeships

7. Resources Available Case Studies Blog Articles Webinars Video playlist

8. The App Searchable Directory of Members Messaging Case Studies and Blog Articles Support Resources

9. Mike Maynard and Freya Ward Napier Partnerships Ltd

10. Sophie Hardwick Apprenticemakers

11. What is an apprenticeship? An apprenticeship is a real job with training. It is a way for people of all ages to earn while they learn. Hiring apprentices help businesses to grow their own talent by developing a motivated, skilled and qualified workforce.

12. First stop for small businesses The National Apprenticeship Service have SME specialists to guide employers through the process of recruiting an apprentice Telephone 08000 150 600 Or use go to gov.uk All enquires dealt with 48 hours. First port of call for small business

13. Finding a training provider Contact the National Apprenticeship Service’s Small Business Team 08000 150 600 But also -Check out the tool on gov.uk -Do an online search yourself -Ask your peers in the industry -Contact people in the same sector/region on Apprenticemakers -Ask on social media Check out useful questions to ask a training provider in the Small Business Guide!

14. 2 Intermediate Apprenticeship Entry level Equivalent to five GCSEs 3 Advanced Apprenticeship Supervisory Equivalent to two A-levels 4,5,6,7 Higher Apprenticeships Management, equivalent to Higher Education Equivalent to a HND,NHC, Foundation degree or degree Apprenticeship levels

15. MARKETING APPRENTICESHIPS There are 2 types of marketing apprenticeships. Intermediate level 2 apprenticeship You could train in roles like: event management assistant junior marketing executive market researcher Advanced level 3 apprenticeship You could train in roles like: advertising account executive marketing assistant marketing co-ordinator marketing officer marketing manager market research executive PR officer SOCIAL MEDIA & DIGITAL MARKETING APPRENTICESHIPS This is an advanced level 3 apprenticeship in social media and digital marketing. You could train in roles like: social media assistant social media consultant social media analyst digital account assistant digital marketing assistant digital communications officer community engagement officer search engine optimisation assistant acquisition assistant email campaign assistant online marketing coordinator search marketing assistant display marketing assistant content marketing assistant ecommerce assistant mobile marketing assistant website content manager web design assistant video marketing production assistant ADVERTISING & MARKETING COMMUNICATIONS APPRENTICESHIPS These are higher levels 4-7 apprenticeship You could train in roles like: creatives creative service client service advertising account executive The job roles in marketing

16. Apprenticeship costs The job 16-18£2.73 19+ in their 1 st year£2.73 Everyone elseMinimum wage for their age. The training Funding depends on your sector and the age of the apprentice: 16-18100% of the cost 19-2350% of the cost 24+Just a contribution Additional grants You may get a £1,500 apprenticeship grant if: - you have less than 50 employees - your apprentice is aged 16 to 24 - You can claim support for up to 5 apprentices.

17. Recruitment Write a job description and person spec Decide how much to pay Advertise the vacancy with Apprenticeship Vacancies Spread the word about your vacancy! Shortlist suitable candidates Prepare for the interview Conduct interviews Select and appoint the successful candidate Create an Apprenticeship Agreement Give feedback to unsuccessful candidates Check out useful questions to ask a training provider in the Small Business Guide!

18. Other things to consider Work experience Provide work experience to a young person as this could lead to an apprenticeship Traineeships Lasts between 6 weeks and 6 months At least 100 hours of work experience Apprenticeship Training Agency (ATA) Apprenticeship Training Agencies recruit, employ and arrange training for apprentices on behalf of employers.

19. Useful sources of info Gov.uk has all of the official information on apprenticeships See the Apprenticemakers Useful Links page And the Small Business Guide to Apprenticeships And a google search for marketing apprenticeships – interesting organisations like Creative Skillset, Creative Pioneers, Training Providers in your area, other employers... Join Apprenticemakers and ask questions throughout the whole process about training providers, recruitment, frameworks, funding, inducting your apprentice, mentoring, and more.

20. Mike Maynard Napier Freya Ward Napier Sophie Hardwick Apprenticemakers

21. Thank you Apprenticemakers.org.uk Twitter: @Apprenticemaker Facebook: Apprenticemakers