1. BMJ Publishing Group Nick Turner – Head of Sales

2. Agenda Product overview Features and benefits Consortia in Croatia Usage Statistics from Trials

3. Product overview…

4. Product overview The British Medical Journal – BMJ.com The Group’s Flagship Journal Weekly general medical journal, 120.000 copies printed each week Publishes rigorous, accessible & entertaining material to help Dr’s and Medical students in daily practice, learning and international debate on health Scientific studies & reviews, educational articles, papers commenting on: clinical, scientific, social, political, and economic factors affecting health

5. Product overview – BMJ.com

6. BMJ Specialist Journals www.bmjjournals.com 22 journals in specialist areas, public health & evidence based medicine Mainly clinical titles, focussing on helping doctors improve their day to day practice International: editors and associate editors from all over the world: USA, Australia, Canada, Hong Kong, Europe, South East Asia Innovative – Educations sections, case-based learning, Patient columns Influential – many are at the top of their specialty

7. BMJ Specialist Journals All journals have individual websites and full-text hosted by HighWire Press Full-text from 1997+ Abstracts & TOC earlier Adding Full-text to volume 1, issue 1 Current year paid for subscriptions, previous years free of charge All available in print & online Reference links included CiteTrack alerting service, author and citations Ability to search across all journals via HighWire

9. BMJ Specialist Journals Gut Heart Journal of Clinical Pathology Journal of Medical Ethics Journal of Medical Genetics Journal of Neurology, Neurosurgery and Psychiatry Postgraduate Medical Journal Quality and Safety in Health Care Sexually Transmitted Infections Thorax Archives of Disease in Childhood Annals of the Rheumatic Diseases BJO: British Journal of Ophthalmology British Journal of Sports Medicine Emergency Medicine Journal Evidence-Based Medicine Evidence-Based Mental Health Evidence-Based Nursing Occupational and Environmental Medicine Journal of Epidemiology and Community Health Injury Prevention Tobacco Control Evidence Based Public Health Specialist

10. Knowledge Products…

11. Knowledge Products Clinical Evidence BMJ Learning Evidence Based to support decision making Patient and Doctor information from the same source Point of care information to reduce information overload Content fits into workflow & needs of clinicians and patients

12. Advantages of using BMJ Knowledge products Encouraging best practice by preventing overuse and misuse of treatments Increasing the quality of care for patients Allows shared decisions by offering the same source of information for doctors and patients Quality information from a rigorous search and appraisal process Trusted based on an internationally recognised evidence-based editorial process Clinically lead information rather than research lead

13. Clinical Evidence…

14. Clinical Evidence A compendium of the best available research & evidence findings on common and important clinical questions Originally in print now also online & PDA Covers over 220 topics and over 2000 treatments These topics are the most important & common conditions seen in primary and hospital care Describes the questions, summary and background of a condition then benefits & harms of preventative and therapeutic interventions Emphasis on the outcome for patients Findings based on expert knowledge & evidence collected from detailed research using Cochrane Library, Medline, Embase and evidence based journals Contributors, advisors and editors are all specialist expert clinicians

18. More information about the condition

19. BMJ Learning…

20. BMJ Learning Learning resources for professionals in primary and hospital care Hospital Doctors, GP’s, Nurses, other clinical staff, practice managers, and receptionists Assess needs, plan then take online learning modules, courses and interactive case studies and tests Quick up to date facts on evidence based conditions Record your progress and create certificates online Read, reflect and correspond with other users online Integrate learning into your appraisal system to continue professional & personal development Constantly updated with new or withdrawn drugs New case studies added weekly also from user suggestions

23. BMJ Learning Plan

24. BMJ Learning appraisal

25. BMJ Learning Certificates

26. Consortia in Croatia Currently 11 medical sites in Croatia testing all journals and knowledge products Access from End January – End March Usage statistics look good Meetings to discuss products and possible consortia this week

27. Sites testing Zagreb School of Medicine Osijek School of Medicine, 31000 OSIJEK Split School of Medicine, 21000 SPLIT Rijeka School of Medicine, 51000 RIJEKA Andrija Štampar School of Public Health Rebro Clinical Hospital Dubrava Clinical Hospital, 10000 ZAGREB Sisters of Mercy Clinical Hospital, 10000 ZAGREB Zagreb Children's Hospital, 10000 ZAGREB Dr Fran Mihaljevic Clinic for Infectious Diseases, 10000 ZAGREB Vuk Vrhovac Institute for Diabetes and Metabolic Diseases

28. Usage Statistics - Journals InstitutionHome Current issue TOCTOCSearchAbsHTMLPDFsTotal DL Andrija Stampar School of Public Health256611230939 Dr Fran Mihaljevic Clinic for Infectious Diseases233027613 Dubrava Clinical Hospital1766430343266 Osijek School of Medicine72365221234 Rebro Clinical Hospital4555233611475189 Rijeka School of Medicine1810111021492675 Sisters of Mercy Clinical Hospital3812139407045115 Split School of Medicine1155143152035 Vuk Vrhovac Institute for Diabetes and Metabolic Diseases132272111627 Zagreb Children's Hospital1033214454287 Zagreb School of Medicine142333710663195131326 Grand Total3288794192218592414 1006

29. Usage Statistics – Clinical Evidence Most Popular Conditions Shows which Conditions are most commonly visited ConditionRequests Menière's disease77 Epilepsy10 Parkinson's disease9 Changing behaviour7 Depressive disorders7 Headache (chronic tension-type)6 Bulimia nervosa6 Multiple sclerosis6 Glaucoma6 Wax in ear5 Migraine headache4 Acute anterior uveitis4

30. Thanks… questions