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Advertising Propaganda Types Commercials. Thrillicious 2008 SoBe Life Water Super Bowl Ad.

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Presentation on theme: "Advertising Propaganda Types Commercials. Thrillicious 2008 SoBe Life Water Super Bowl Ad."— Presentation transcript:

1 Advertising Propaganda Types Commercials

2

3 Thrillicious 2008 SoBe Life Water Super Bowl Ad

4

5 NEW E TRADE BabySolitary

6 Trunk Monkey Chaperone

7

8 Back In Time “Campaign Ads”

9 1952 - Adlai for President

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11 Adlai Stevenson 1962

12 1960 - Kennedy! Kennedy! Kennedy!

13

14 More Current Campaign Ads

15

16

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18 Tim Pawlenty - Courage to Stand 2012

19 Types of Campaign Advertising

20 Testimonial Endorsements from celebrities and other well-known people.

21 Mike Huckabee Ad: "Chuck Norris Approved"

22 Michael Jordan endorsing Bill Bradley for President in the Democratic Primary 2000

23 Mudslinging Often referred to as “attack ads,” the TV, radio and print advertisements make assertions about the opponent in a variety of unflattering ways. Name-calling and/or groundless assertions about one candidate by his/her opponent.

24 "Understands"

25 Historical Campaign Ad: Windsurfing (Bush-Cheney '04)

26 Transfer Use of popular symbols to create a positive connotation for the candidate or the use of negative or controversial symbols to create a negative connotation of one’s opponent.

27 Newt Gingrich for President 2012 Ad - "Rebuilding the America We Love”

28 "It's Morning Again in America"

29 Card Stacking Use of statistics, often in a one-sided manner; the omission of information that is crucial to drawing an informed and balanced conclusion.

30 "Vicious Ron Paul Negative Attack Ad Against Newt Gingrich: If You Like Nasty, You'll Love This One"

31 Romney’s Remedy "Stretch" - Obama for America TV Ad

32 Romney’s Remedy

33 Plain Folks An attempt by a candidate to appeal to the average voter as just “one of the people.”

34 Mitt Romney Campaign Ad 2012 - Believe In America

35 Bob Dole President Ad Sorry Clip lost

36 Barack Obama - 2008 President - Country I Love

37 Glittering Generalities Usually the first type of ad used in a campaign, these spots are designed to introduce a candidate to the voters.

38 Barack Obama inspirational TV ad

39 McCain Ad

40 Bandwagon Similar to Card stacking, this is an attempt to convey a sense of momentum and to generate a positive “everybody’s doin’ it so you should too” mentality.

41 War on Women - Celebrity Testimonials for Obama

42 Sweet Equity (McCain 2008)

43 Contrast Ad Positive images of one’s candidacy with negative images of the opponent in the same ad.

44 MittvMitt.com: The story of two men trapped in one body

45 Ron Paul Campaign Ads Compilation

46 Bush Campaign Rats Subliminal Message

47 Just for Fun

48 The Best Of E-trade commercials.

49 Trunk Monkeys

50 Yes We Can Obama Song

51 Video Citations 1952 - Adlai for President. YouTube.com. 26 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=xgaUVvmMRLU 1952 - Eisenhower Add. YouTube.com. 2 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=agGzMTSwxL0 1960 - Kennedy! Kennedy! Kennedy! YouTube.com. 10 April 2007. Web. 8 Aug 2012. http://www.youtube.com/watch?v=7DoUiNxh6_0 1988 George Bush Sr. Family Children Ad Campaign. YouTube.com. 26 Dec 2009. Web 8 Aug 2012. http://www.youtube.com/watch?v=LToAmI4r6ms Adlai Stevenson 1956 2. YouTube.com. 21 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=VeT2Vi2GAcIhttp://www.youtube.com/watch?v=VeT2Vi2GAcI Barack Obama inspirational TV ad. YouTube.com. 21 Jun 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=NKGqyMtnO7E Best Of E-trade commercials, The. YouTube.com. 29 Feb 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=qPzKntJo-IY Bush Campaign 'Rats' Subliminal Message. YouTube.com. 21 June 2006. Web. 14 Oct 2014. http://www.youtube.com/watch?v=2NPKxhfFQMs

52 Video Citations Character Forged By Family. YouTube.com. 30 Mar 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=0WXTobdyq_s Daisy Ad, by Tony Schwartz, The. YouTube.com. 26 Dec 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=9Id_r6pNsus Doritos Commercial - Dog Collar - Super Bowl 44 Spot. YouTube.com 7 Feb 2010 Web. 8 Aug 2011. http://www.youtube.com/watch?v=EcDzc2UKAHY http://www.youtube.com/watch?v=EcDzc2UKAHY First Obama Presidential Ad. YouTube.om. 14 Dec 2006. Web. 8 Aug 2012. http://www.youtube.com/watch?v=UPy7RnHwvmA Historical Campaign Ad: Windsurfing (Bush-Cheney '04). YouTube.com. 2 May 2006. Web 8 Aug 2012. http://www.youtube.com/watch?v=pbdzMLk9wHQ "It's Morning Again in America“. YouTube.com. 15 Nov 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=_fy-uhxiXcE Michael Jordan endorsing Bill Bradley for President in the Democratic Primary 2000. YouTube.com. 28 May 2012. Web 8 Aug 2012. http://www.youtube.com/watch?v=1p9hLQRNOTQ

53 Video Citations Mike Huckabee Ad: "Chuck Norris Approved“, YouTube.com. 18 Nov 2007. Web. 8 Aug 2012. http://www.youtube.com/watch?v=MDUQW8LUMs8 MittvMitt.com: The story of two men trapped in one body. YouTube.com. 27 Nov 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=K9njHHyRI7g New E-Trade Baby Solitary. YouTube.com 11 Jan 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=XiO1_nVr3no Newt Gingrich for President 2012 Ad - "Rebuilding the America We Love” YouTube.com. 21 Jun 2012. 14 Oct 2014. http://www.youtube.com/watch?v=B7fJnDuVkTY Romney’s Remedy. YouTube.com. 9 Oct 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=LfcOGWRfXdk Ron Paul Campaign Ads Compilation. YouTube.com. 21 Dec 2011. web. 8 Aug 2012. http://www.youtube.com/watch?v=7506b-wP4_U "Stretch" - Obama for America TV Ad. YouTube.com. 2 Aug 2012. Web. 8 Aug 2012. http://www.youtube.com/watch?v=r1D1jI61ckY Tim Pawlenty - Courage to Stand 2012. You Tube.com 24 Jan 2011. Web. 8 Aug 2012. http://www.youtube.com/watch?v=YfkNEq1XioEhttp://www.youtube.com/watch?v=YfkNEq1XioE http://www.youtube.com/watch?v=YeiisaYOgC4

54 Video Citations Thrillicious- 2008 SoBe Life Water Super Bowl Ad. YouTube.com. 5 Feb 2008. Web. 8 Aug 2011. Trunk Monkey Chaperone. YouTube.om. 1 Mar 2007. Web. 18 Jul 2014. http://www.youtube.com/watch?v=1YLmh5iDIhwhttp://www.youtube.com/watch?v=1YLmh5iDIhw Very Funny Pepsi Commercial. YouTube.com. 29 Nov 2007. Web. 8 Aug 2012. http://www.youtube.com/watch?v=40DykbPa4Lchttp://www.youtube.com/watch?v=40DykbPa4Lc "Understands“. YouTube.com. 7 Aug 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=Nj70XqOxptU "Vicious Ron Paul Negative Attack Ad Against Newt Gingrich: If You Like Nasty, You'll Love This One“. YouTube.com. 26 Dec 2011. http://www.youtube.com/watch?v=zi9g8HBTABI Walter Mondale TV Ad: "Arms Control“. YouTube.om. 12 Nov 2006. Web. 8 Aug 2012. http://www.youtube.com/watch?v=e1erANfu8g8http://www.youtube.com/watch?v=e1erANfu8g8 War on Women - Celebrity Testimonials for Obama. YouTube.com. 1 Oct 2012. Web. 14 Oct 2014. http://www.youtube.com/watch?v=w3UyNCPURFw http://www.youtube.com/watch?v=w3UyNCPURFw Yes We Can Obama Song. YouYuibe.com. 2 Feb 2008. Web. 8 Aug 2012. http://www.youtube.com/watch?v=2fZHou18Cdk

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