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Environmental Advertisements Political Advertisements Professor Crigler.

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Presentation on theme: "Environmental Advertisements Political Advertisements Professor Crigler."— Presentation transcript:

1 Environmental Advertisements Political Advertisements Professor Crigler

2 Opportunities of Political Advertisements 政治广告的机会 Elements of Persuasion 说服 Challenges of Political Advertisements 挑战 4 Basic Types of Advertisements 广告的基本类型 Advertisement Techniques 战略 Political Advertisement Examples 例子 Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples Background Analytical Framework Advertisements

3 Political Cartoons Political Advertisements Professor Crigler

4 Eisenhower, 1952 “Eisenhower Answers America” URL: (http://www.youtube.com/watch?v=1WHiB4eidJQ )http://www.youtube.com/watch?v=1WHiB4eidJQ ISSUE ADS 问题 Political Advertisements Professor Crigler

5 Opportunities of Political Advertisements 政治广告的机会 Elements of Persuasion 说服 Challenges of Political Advertisements 挑战 4 Basic Types of Advertisements 广告的基本类型 Advertisement Techniques 战略 Political Advertisement Examples 例子 Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples Background Analytical Framework Advertisements

6 Opportunities of Political Advertisements 政治广告的机会 Provide Information Set Agenda Frame Debate Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples

7 Spill Here Spill Now, 2008 “No Obama” URL: (http://www.youtube.com/watch?v=JdPFalAicYI )http://www.youtube.com/watch?v=JdPFalAicYI PUBLIC-SPONSORED ADS 公众赞助 Political Advertisements Professor Crigler

8 Opportunities of Political Advertisements 政治广告的机会 Provide Information Set Agenda Frame Debate Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples

9 Bush, 1988 “Boston Harbor” URL: (http://www.youtube.com/watch?v=ApI0bv2CS90 )http://www.youtube.com/watch?v=ApI0bv2CS90 American Advertisements 美国环保广告 Political Advertisements Professor Crigler

10 Elements of Persuasion 说服 Attention Cognition Affect Behavior Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples

11 DPP, 2008 “Marine” URL: (http://www.youtube.com/watch?v=cyIzHcPLSEU )http://www.youtube.com/watch?v=cyIzHcPLSEU Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

12 Elements of Persuasion 说服 Attention Cognition Affect Behavior Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples

13 Obama, 2008 “Energy” URL: (http://www.youtube.com/watch?v=iT-lxXsrgaE)http://www.youtube.com/watch?v=iT-lxXsrgaE ISSUE ADS 问题 Political Advertisements Professor Crigler

14 Elements of Persuasion 说服 Attention Cognition Affect Behavior Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniquesExamples

15 Challenges of Political Advertisements 挑战 Why don’t advertisements always succeed? Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniques Examples

16 Challenges of Political Advertisements 挑战 Prior Knowledge Selective Attention, Retention, and Action (Mis)Interpretation Competing Information Ad Watches Low Credibility of Ads Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniques Examples

17 Reagan, 1980 “Bear In the Woods” URL: (http://www.youtube.com/watch?v=NpwdcmjBgNA )http://www.youtube.com/watch?v=NpwdcmjBgNA ISSUE ADS 问题 Political Advertisements Professor Crigler

18 Challenges of Political Advertisements 挑战 Prior Knowledge Selective Attention, Retention, and Action (Mis)Interpretation Competing Information Ad Watches Low Credibility of Ads Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types Challenges ElementsTechniques Examples

19 4 Basic Types of Advertisements 广告的基本类型 Identification (ID) Issue Attack Moment of Reflection Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunitiesTypesChallenges ElementsTechniquesExamples

20 Advertisement Techniques 战略 Hard-Sell vs. Soft-Sell Humor/Cartoons Cinéma Vérité News Camera Interview Clips Endorsements One-on-One Sincere Sell Omniscient Narrator Audio Visual Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunities Types ChallengesElementsTechniquesExamples

21 American Environmental Advertisements 美国环保广告 Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunitiesTypesChallengesElementsTechniquesExamples

22 Kennedy, 1968 “Air Pollution” URL: (http://www.youtube.com/watch?v=0YoHJIpM_oA )http://www.youtube.com/watch?v=0YoHJIpM_oA American Advertisements 美国环保广告 Political Advertisements Professor Crigler

23 Gore, 2000 “Beaches” URL: (http://www.youtube.com/watch?v=g1dZaLqu9FQ )http://www.youtube.com/watch?v=g1dZaLqu9FQ American Advertisements 美国环保广告 Political Advertisements Professor Crigler

24 Gore, 2000 “We” URL: ( http://www.youtube.com/watch?v=nm-yKkmV-jg ) http://www.youtube.com/watch?v=nm-yKkmV-jg ISSUE ADS 问题 Political Advertisements Professor Crigler

25 Kryzan, 2000 “Defends Polluters” URL: (http://www.youtube.com/watch?v=tImMkY6SyWk )http://www.youtube.com/watch?v=tImMkY6SyWk ISSUE ADS 问题 Political Advertisements Professor Crigler

26 Obama, 2008 “Something” URL: (http://www.youtube.com/watch?v=qxbGPDIVINM )http://www.youtube.com/watch?v=qxbGPDIVINM American Advertisements 美国环保广告 Political Advertisements Professor Crigler

27 Lyndon B Johnson, 1964 “War on Poverty” URL: (http://www.youtube.com/watch?v=AcUFr3u6hAc )http://www.youtube.com/watch?v=AcUFr3u6hAc American Advertisements 美国环保广告 Political Advertisements Professor Crigler

28 Taiwanese Environmental Advertisements 台湾广告 Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunitiesTypesChallengesElementsTechniquesExamples

29 DPP, 2008 “Love River” URL: (http://www.youtube.com/watch?v=l1KT-SzVvvw&feature=related )http://www.youtube.com/watch?v=l1KT-SzVvvw&feature=related Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

30 KMT, 2008 “The Power of Change” URL: (http://www.youtube.com/watch?v=s7ydvuqsDnY&feature=related)http://www.youtube.com/watch?v=s7ydvuqsDnY&feature=related Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

31 KMT, 2008 “Lantern Lighting” URL: (http://www.youtube.com/watch?v=CuEeBDWKnLY&feature=related )http://www.youtube.com/watch?v=CuEeBDWKnLY&feature=related Taiwanese Advertisements 台湾广告 Political Advertisements Professor Crigler

32 Interest Group Advertisements 利益集团的广告 ISSUE ADS 问题 Political Advertisements Professor Crigler

33 Blue Man Group, 2006 “Climate Change” URL: (http://www.youtube.com/watch?v=snPdEl0Duoo&feature=related)http://www.youtube.com/watch?v=snPdEl0Duoo&feature=related ISSUE ADS 问题 Political Advertisements Professor Crigler

34 Project Save Earth, 2008 “Save the Earth” URL: (http://www.youtube.com/watch?v=xqO5d0K0sKk&feature=related)http://www.youtube.com/watch?v=xqO5d0K0sKk&feature=related ISSUE ADS 问题 Political Advertisements Professor Crigler

35 WWF, 2007 “Water Pollution” URL: (http://www.youtube.com/watch?v=m5zVASa0u9g&feature=related )http://www.youtube.com/watch?v=m5zVASa0u9g&feature=related ISSUE ADS 问题 Political Advertisements Professor Crigler

36 NRDC, 2008 “Windows” URL: ( http://www.youtube.com/watch?v=QJv_iaZdcCE ) http://www.youtube.com/watch?v=QJv_iaZdcCE ISSUE ADS 问题 Political Advertisements Professor Crigler

37 The Alliance For Climate Protection, 2008 “Trees” URL: (http://www.youtube.com/watch?v=x5THtEq2fvY&feature=related)http://www.youtube.com/watch?v=x5THtEq2fvY&feature=related ISSUE ADS 问题 Political Advertisements Professor Crigler

38 ThisIsReality, 2009 “Clean Coal!” URL: ( http://www.youtube.com/watch?v=uFJVbdiMgfM&feature=related )http://www.youtube.com/watch?v=uFJVbdiMgfM&feature=related ISSUE ADS 问题 Political Advertisements Professor Crigler

39 Thank You! Political Advertisements Professor Crigler POLITICAL ADS 政治廣告 IntroductionOpportunitiesTypesChallengesElementsTechniquesExamples

40 Wolf Killer, 2008 “Wolf Killer” URL: (http://www.youtube.com/watch?v=qHCcunc7SHo&feature=player_embedded#!)http://www.youtube.com/watch?v=qHCcunc7SHo&feature=player_embedded#! PUBLIC-SPONSORED ADS 公众赞助 Political Advertisements Professor Crigler

41 Black Eyed Peas, 2008 “We Are The Ones” URL: (http://www.youtube.com/watch?v=ghSJsEVf0pU&feature=related )http://www.youtube.com/watch?v=ghSJsEVf0pU&feature=related IDENTIFICATION ADS 鉴定 Name RecognitionBiographyEndorsements Political Advertisements Professor Crigler

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