1. Advertiser’s 9 Objectives Yannick Turkier (O990F021) Ralph Matthew A. Ong (M997Z245) Mamunur Rashid

2. Promote Brand Recall Method A: Repetition ads Method A: Repetition ads  http://www.youtube.com/watch?v=Is3icf cbmbs http://www.youtube.com/watch?v=Is3icf cbmbs http://www.youtube.com/watch?v=Is3icf cbmbs Method B: Slogan and jingle ads Method B: Slogan and jingle ads  http://www.youtube.com/watch?v=PZE1z fVaJR0 http://www.youtube.com/watch?v=PZE1z fVaJR0 http://www.youtube.com/watch?v=PZE1z fVaJR0

3. Link a Key Attribute to the Brand Name Method A: Unique selling proposition (USP) ads Method A: Unique selling proposition (USP) ads  http://www.youtube.com/watch?v=uQe brDNmJoU http://www.youtube.com/watch?v=uQe brDNmJoU http://www.youtube.com/watch?v=uQe brDNmJoU

4. Persuade the Consumer Method A: Reason-why ads Method A: Reason-why ads  http://www.youtube.com/watch?v=TrNipeP4HvQ http://www.youtube.com/watch?v=TrNipeP4HvQ Method B: Hard-sell ads Method B: Hard-sell ads  http://www.youtube.com/watch?v=__m3JbBoCEo http://www.youtube.com/watch?v=__m3JbBoCEo Method C: Comparison ads Method C: Comparison ads  http://www.youtube.com/watch?v=uwsRkLxRKkc http://www.youtube.com/watch?v=uwsRkLxRKkc Method D: Testimonial ads Method D: Testimonial ads  http://www.youtube.com/watch?v=FlPvfXNR1j4 http://www.youtube.com/watch?v=FlPvfXNR1j4 Method E: Demonstration ads Method E: Demonstration ads  http://www.youtube.com/watch?v=C6O5A83_rxk http://www.youtube.com/watch?v=C6O5A83_rxk Method F: Infomercials Method F: Infomercials  http://www.youtube.com/watch?v=NJEKqI1e714 http://www.youtube.com/watch?v=NJEKqI1e714

5. Instill Brand Preference  Old Spice  Humerous with sex- appeal and a bit of a feel-good ad  Target women who buy shower gel for their husband  Axe  Funny ad  Target Men  http://www.youtub e.com/watch?v=o wGykVbfgUE http://www.youtub e.com/watch?v=o wGykVbfgUE  http://www.youtub e.com/watch?v=T5 s_XTLlXao&feature= related http://www.youtub e.com/watch?v=T5 s_XTLlXao&feature= related

6. Scare the Consumer into Action  Fear-appeal ad  Not a consumer product  Behaviour change towards drivers

7. Change Behavior by Inducing Anxiety  Anxiety ad  Target parents  Family dependence and responsibility

8. Transform Consumption Experiences  Happy  Excited  Vivid

9. Situate the Brand Socially  Attracts customers  Hungry  Satisfied

10. Define the Brand Image  Attractive  Colorful  Power