1. ………………………………………………………………………….......................... Name Creative Account Executive Name Account Executive Name Creative Account Manager Name Creative Technical Account Manager

2. ………………………………………………………………………….......................... Rich Media Social Integration Google Q&A/Next steps Agenda

3. ………………………………………………………………………….......................... Rich Media Social Integration Twitter: Tweet, Follow, Retweet Facebook Share YouTube Subscribe to Brand Channel Twitter Feeds in-banner Send to a Friend SMS to a friend Add to Calendar Google +1 in Beta! *click icons for more info Integrate Social Networking API’s into your Rich Media banners: Facebook Share, Twitter API, YouTube Video Click-to-Subscribe … and now, Google +1!

4. Beta Opportunity

5. ………………………………………………………………………….......................... Google+ is Google’s overarching effort in social A strategic part of Google+ is how it can be leveraged within ads to increase engagement This applies to ads served across the GDN and outside of the network For ads that are 3rd party served, Google+ will start with a closed Beta with DoubleClick Rich Media to get feedback from select advertisers in preparation for official launch later in the year What Is ?

6. ………………………………………………………………………….......................... Google Beta Add to your upcoming rich media campaign creatives! Available for Rich Media Campaigns Launching mid-September* or later Full Service Production Required for the Beta program. * Launch date is subject to change.

7. ………………………………………………………………………….......................... The +1 widget we will include in DRM ads is essentially the same widget that publishers implement on their pages It includes a +1 button along with annotations for how many other people as well as who within your circles have +1ed a creative When a user +1’s a creative in this Beta, they will be +1ing a URL This could be the advertiser’s home page URL (e.g. www.google.com, etc)www.google.com When a user +1’s a creative, that URL will also show up in their +1’s How will work in your rich media banners?

8. ………………………………………………………………………….......................... The DoubleClick Innovation Services team has developed a Flash Component to drag/drop the +1 widget and customize elements such as: Location of the +1 widget Length of the +1 widget for annotations Height of the +1 widget (small, medium, standard) The URL for users to +1 Customizable options for

9. Q&A