1. Seth Meyerowitz Certified Google Business Trainer www.UBE-Inc.com - seminars@UBE-Inc.com - 516-330-3865 Welcome To The Google & Online Marketing Seminar Helping You Build Your Online Presence

2. Slides Are Available For Download www.long-island-website-design.com/seminar-resources/ click June 20 password – june20seminar123 Wireless Password ??????

3. Google 101 Find out more about Google‘s products at: www.google.com/services/smallbusiness

4. Google drives business growth Google’s search and advertising tools generated $64 billion of economic activity in 2010. http://www.google.com/economicimpact

5. Customers are online – can they find you? Source: BIA/Kelsey Group, User View Wave VII, May 2010 97% of consumers research products online before buying

6. Get Found Helping customers find your shop or office with Google Places – for free. Attract Customers Helping promote your business with ads on Google search and the Google Network. Market Intelligence Helping you analyze website traffic to identify why people are coming to your site. Office Productivity Helping you reduce costs and become more productive at the office. Google as part of your strategy www.google.com/services/smallbusiness

7. Your Website on Google

8. In this section we’ll cover... The anatomy of a search engine results page An introduction to search engine optimization Tips for promoting your website An introduction to Webmaster Central

9. The anatomy of a search results page Query (Keyword)

10. Organic results on a search results page 6 Organic Results

11. The anatomy of a search results page Ads (Google AdWords)

12. The anatomy of a search results page Local Results (Places Pages)

13. Search engine optimization - SEO Use keywords in text. Keep content fresh. Blogs are great! Earn links from other sites, treat them like gold. Drive traffic to your site, make content linkable. Use a Google Sitemap - ask your webmaster for help! Don't be sneaky: show Google what humans see. Don’t rush it. SEO takes a long time! Helping Google find your website

14. 1.Use email for efficient, inexpensive communication. 2.Use social media to develop relationships with fans. 3.Promote your website on receipts and other print materials. 4.Have special offers available on your website. 5.Invite happy customers to write reviews. More tips for promoting your website

15. Webmaster Central What you can get out of it: Sitemap submission Actionable info on how Google and humans see your site Early warning on problems (such as accidentally blocking Google) Helpful Resources New tools, best practices and webmaster info Webmaster Policies and SEO Starter Guide Answers from other webmasters www.google.com/webmasters

16. Google Places

17. In this section we’ll cover... An introduction to Google Places The anatomy of a Places page Creating coupons in Places Tips for setting up and optimizing your page

18. Product overview: Google Places How does it work? People search Google.com and Google Maps to find local businesses Business listings and enhanced data are gathered from multiple sources including: Websites Yellow pages data Direct feed and submissions Businesses can add or edit their business listings using Google Places Local Listings on Google Maps Local Listings on Google Search Results 20% of searches on Google are related to location

19. Reviews Images Ratings Details Map and Street View Related Content Ads Accurate address & phone number Anatomy of a Place Page

20. Demand for coupons * Source: Google Insights for Search Increase in searches for coupons since 2004

21. Guess what you can make within Google Places? Businesses can add coupons to their listing for free

22. Measure impact Metrics Dashboard Monitor your listing using the Google Places dashboard. How many people saw your Places listing? What search terms sent traffic to your business listing? Make advertising or business expansion decisions with data you can’t get anywhere else!

23. Getting started with Google Places www.google.com/services/smallbusiness Step 1: Go to www.google.com/services/smallbusiness and select Google Placeswww.google.com/services/smallbusiness Step 2: Enter your country and business phone number Step 3: Enter/edit your business details Step 4: Verify your listing

24. Show Google Places Video http://www.youtube.com/googleplaces#p/a/u/0/hU1ZmVFlW3A

25. Attract Customers

26. In this section we’ll cover... An introduction to Google AdWords. We’ll address questions like:  How much does it cost to use it?  How do I control where my ads show and what they say?  What’s my commitment?  Can I track it?

27. A paradigm shift Traditional AdvertisingAdvertising Through Google Customers

28. You pay only for clicks www.AdvancedPlumbingPro.com Pays for the visitor to their site

29. You’re in control of who sees your ads

30. You’re in control... You control the cost You control the daily spending limit You decide where ads appear You control marketing messages No minimum term length Track the total number of conversions Determine your exact ROI AdWords gives you the flexibility to meet goals and be successful.

31. Signing up for AdWords www.google.com/services/smallbusiness

32. Market Intelligence Google Analytics

33. In this section we’ll cover... An introduction to Google Analytics. We’ll address questions like:  Why does tracking matter?  How can GA help my business or organization?  What kinds of reports can I see? Plus:  Google Insights for Search  Google Alerts

34. Why analytics and website optimization matter Missed Opportunities Website Visitors Who Did Not Become Customers

35. 26 Am I creating effective content? How can I improve site interaction? What keywords did they use to get there? Where are my visitors coming from? Product overview: Google Analytics Where are visitors abandoning my shopping cart? Why? Providing Answers to Difficult Questions www.google.com/services/smallbusiness

36. Visitors overview

37. Search engines and keywords

38. Analytics Intelligence

39. Product overview: Google Insights for Search Gain insights into what the world is searching for www.google.com/insights/search

40. Use Google Insights to craft an ad message

41. Use Google Insights to predict product sales

42. Product overview: Google Alerts www.google.com/alerts

43. Office Productivity

44. In this section we’ll cover... An introduction to Google Apps A comparison of the versions Gmail Google Docs, including:  Word processing  Spreadsheets  Presentations Google Calendar

45. Product overview: Google Apps www.google.com/a

46. Product overview: Gmail

47. Product overview: Google Docs and Spreadsheets

48. Product overview: Calendar

49. A Quick Recap

50. Google Places Google Places helps customers find your shop or office – for free. Google AdWords Google AdWords helps promote your business with ads on search results pages and websites. Google Analytics, Alerts, Insights Google Analytics helps you analyze your website traffic – for free. Google Apps Google Apps helps you reduce costs and become more productive at the office. After this session, you should know about www.google.com/services/smallbusiness

51. You will need a Google account

52. PLAY DEAR SOPHIE VIDEO http://www.youtube.com/watch?v=R4vkVHijdQk

53. Thank you! AdWords Online Classroom: www.google.com/adwords/onlineclassroomwww.google.com/adwords/onlineclassroom AdWords Help Center & Forum: adwords.google.com/supportadwords.google.com/support Google Analytics Help Center: www.google.com/support/analyticswww.google.com/support/analytics Google Analytics Tutorials: www.google.com/support/conversionuniversitywww.google.com/support/conversionuniversity Find out more about Google‘s products at: www.google.com/services/smallbusiness