1. Why do companies advertise?

2. What is advertising?  Advertising is an attempt to see a product, service or idea.  Advertising forms a link between the consumer and the producer.

3. Product Identification  Links products with songs (jingles) or slogans Examples: ○ Eat fresh! – Subway ○ Just do it! – Nike ○ Snap! Crackle! Pop! – Rice Krispies ○ I’m lovin’ it! – McDonald’s ○ Kit Kat - http://www.youtube.com/watch?v=ojYcc- p1TgQhttp://www.youtube.com/watch?v=ojYcc- p1TgQ ○ http://www.youtube.com/watch?v=e_OWglaiYXY http://www.youtube.com/watch?v=e_OWglaiYXY

4. Target Market  Who is the ad aimed at? Age group (young kids, teenagers, elderly, middle aged…) Sex (male, female, both) Other groups (moms, athletes, gamers, outdoorsmen, etc.)

5. Attention Getters  Loud  Bright  Motion  Fast-paced  Violence  Sex  Repetition

6. Modeling  People learn by watching; repetition

7. Subliminal Messages  Below the level of consciousness

8. Advertising Techniques  Bandwagon – everyone is buying it  Humor  Individuality  Name calling  Plain folks  Product comparison – Pepsi vs. Coke

9. Advertising Techniques  Purr words  Rewards  Security (fear)  Slogan  Testimonial – someone famous  Transfer – Emotional appeal

10. Sporcle  http://www.sporcle.com/ http://www.sporcle.com/

11. Homework  Find a product ad from a magazine, newspaper, etc.  Must have ad in your hand, so no television ads  Identify the following for your ad: Slogan Target market Attention getters Advertising Technique(s)

12. Super Bowl Commercials  $3.5 million for a 30 second ad in 2012  111 million plus audience  Highly anticipated  This year they released some commercials prior to the Super Bowl

13. Super Bowl Commercials  http://www.washingtonpost.com/blogs/early-lead/post/super- bowl-commercials-2012-10-more-ads-to-see-before-the-big- game/2012/02/03/gIQA52k8mQ_blog.html http://www.washingtonpost.com/blogs/early-lead/post/super- bowl-commercials-2012-10-more-ads-to-see-before-the-big- game/2012/02/03/gIQA52k8mQ_blog.html  http://www.youtube.com/watch?v=tf3EjZKQ0rU http://www.youtube.com/watch?v=tf3EjZKQ0rU  http://www.spike.com/articles/eb254h/the-top-10-funniest- super-bowl-commercials-of-all-time http://www.spike.com/articles/eb254h/the-top-10-funniest- super-bowl-commercials-of-all-time  http://www.cbs42.com/content/localnews/story/The-top-10- Super-Bowl-commercials-of-all- time/A5cKv652u0G32Pq8NYwMlg.cspx http://www.cbs42.com/content/localnews/story/The-top-10- Super-Bowl-commercials-of-all- time/A5cKv652u0G32Pq8NYwMlg.cspx  http://www.youtube.com/watch?v=18ya0-OZ58s http://www.youtube.com/watch?v=18ya0-OZ58s  http://www.youtube.com/watch?v=4rsEnwKrsvc http://www.youtube.com/watch?v=4rsEnwKrsvc