1. PROPAGANDA (9.3) A deliberate attempt to persuade a person to accept a point of view or take a certain action; a goal to create a particular belief.

2. Interest groups exist to influence public policies. Why? For their benefit and the benefit of their members.

3. Mass Media Encourages use of propaganda Seven techniques

4. Name Calling Unpleasant names Sometimes false Ex. –Crook –Liberal –Un-American –Foolish –Terrorist’s friend

5. Plain Folks Appear to be “one of the folks” Ex. –Kissing babies –Wearing plain clothes –Pictures at home with family

6. Transference Associate candidate with respected symbol or product Ex. –Patriotic symbols –Like Lincoln –War veteran

7. Testimonials/Endorsements Well-known person expresses their support for a candidate or product Ex. –Oprah Winfrey for Obama –Joe the Plumber for McCain

8. Card-Stacking Telling only one side of a story Ex. –List only positive achievements –Listing unwise policies of opponent

9. Bandwagon “Everyone’s doing it” approach –EX. Candidate refers to self as frontrunner Lists all who support

10. Glittering Generalities Using words that sound good, but don’t say much, catchy slogans –Ex. Vets for Chet Proven performance Freedom, equality, qualified, ethical “Change” Putting People First

11. Political ads http://www.youtube.com/watch?v=jU7fhIO7DG0 http://www.youtube.com/watch?v=8EL5Atp_vF0 http://www.youtube.com/watch?v=fIrFSvuEheE http://www.youtube.com/watch?v=tELWG5sUmBA http://www.youtube.com/watch?v=fHq1sc38LBA http://www.youtube.com/watch?v=jU7fhIO7DG0 http://www.youtube.com/watch?v=jU7fhIO7DG0 dale The bear http://www.youtube.com/watch?v=lVvGb1H228whttp://www.youtube.com/watch?v=lVvGb1H228w