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21 Ways to Make the Most of Your Website A Guide for Successful Businesses
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How bad can it be?
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What action am I supposed to take?
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Do you view this website as credible?
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Are you Inspired?
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Can you pick out the good features?
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Getting closer…
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What do want from a great website? Should it be: Your best sales rep? A brand new branch? A great customer service person? A fantastic administrator?
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Build your website for your customer, NOT for you! What type of consumer are you trying to attract? Think about the key elements required Create a clear path from home page to end goal Remember - you may have more than one visitor type How do you keep them all interested and happy?
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What I think a great business site could use
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5 Key Ways to Draw People to Your Site Email Newsletters & Marketing Blogging Social Networking SEO Competitions
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E-Mail Newsletters & Marketing Publish a regular e-mail newsletter Be a responsible e-mail marketer (not a spammer) Ask clients what they would like to be informed about and adjust your email content accordingly Permission based email marketing campaigns achieve average response rates of 10%, compared to banner ads (0.5%) and direct mail (1.0 -1.5%)
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Blogging Blogs are great for businesses, keep your clients posted with new events, your own personal train of thought and reference material to check out We helped a client develop a blog strategy and launched a new website called www.enlightphotopro.com. In the first 20 days through this marketing only, the client generated USD $281,000www.enlightphotopro.com
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Blog Statistics Not all blogs are equal. You can’t expect an 8.5% conversion rate unless you know what you are doing so talk to an expert i.e. us!
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Social Networking Bebo, Facebook, Youtube, Twitter (John Key is making use of this www.johnkey.co.nz ) Youtube – Upload your advertising, create a video blog for your clients.
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Search Engine Optimisation Work with your keywords to help your natural search ranking. Try Google Adwords to attract motivated visitors. 82% of New Zealanders search Google first for a product or service, 4 x higher than any other online directory. 33% happily view a Google Adword. Where do you rank?
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Competitions You can draw people to your site from feeder sites e.g. www.blinky.co.nz and by allowing people to referral market to competitions. www.blinky.co.nz
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5 Hot Ways to Convert Visitors Client testimonials Media clips library Slideshare Shopping cart Surveys
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Client testimonials Establish your credibility Show what clients say about you Add logos for organisations you belong to
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Media clips library Provide audio and video clips quickly and easily
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Video on my website – Will it work for me? 82.6% of consumers are more likely to buy from a company website that has a web commercial 68.4% of consumers are more likely to buy products online after seeing a web commercial Jeffrey Gitomer The Power of Video Testimonials...
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Slideshare Is a great way to share presentations/tips and more on your website
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Shopping cart Sell products - physical, electronic or workshops - directly from the site Shop windows Display products and services in lists Proposal generation & order acceptance
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Shopping Carts are 25% more effective
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Surveys Survey your site visitors to discover their challenges and questions Conduct detailed surveys for client feedback, assessments and diagnostics
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6 Tips to Keep Them Coming Back Shuffle/Automatic Updates Display a randomly-changing list of things on your site - e.g. a "tip of the week" or "photo of the day" E-courses Deliver your expertise in automatically-scheduled e-mail courses –E-Book Downloads, Publish e-books and special reports Events- RSS Feeds Publish a simple Web-based calendar of events or display latest industry news straight to your site. Password-protected areas (Intranet) Increase value by providing protected areas for selected clients –Document Vault.Build a "resource library" of your favourite Web sites, e-books, audio clips and other material; and choose which parts you make public or private. Self-assessment quizzes Allow visitors to assess themselves & their business Podcasting e.g. RichDad.com
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Learn from the best and delete the rest Sites that get it right!
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Build credibility
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Be direct – sign up on the home page
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Help the visitor to think less
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Package your service as a product
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Create a community feel with your clients
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BUT – at the end of the day its not what your site looks like but how it performs!
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Ultimately about Return on Investment The only non product selling site out of 1000 Datum customers who is in our Top Ten Most Profitable List – 3 main reasons being Productised his services Email marketing really works just check out the spikes (screen shot) Enquiries - newsletter registrations Nett result = 30% of his business comes from his website
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Take Action Now If you want to talk to NZ’s best internet marketing Guru make an appointment today I will put a plan together that will generate 25% more profit or your money back! Can you afford not to act now?
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3 Ways You Can Start 1.Attend the next Datum Connect Seminar 2.Ask for my personal e-newsletter that I only send to my valued clients 3.Book yourself in for a one on one consultation to find the best solution for your business 4.See this presentation again online at: www.datum.tv/gabor
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