1. VIDEO PRODUCT ION 1 News Broadcasting Media Literacy Advertising Convergence

2. MEDIA LITERACY Ability to ACCESS, ANALYZE, EVALUATE, & COMMUNICATE information in variety of forms In a society dominated by media, it’s important for us to understand and analyze messages we receive

3. What’s happening in broadcast news today ?

4. News broadcasting is dominated by huge conglomerates Today… Combinations of 2 or more corporations working in different industries but falling under same corporate structure Parent company & subsidiaries.

5. Who are the BIG 6 in TV? Today…  Comcast (General Electric)  Viacom  CBS  Walt Disney  News Corp  Time Warner

6. Go to this website: Media Conglomerates—Who Owns What? http://www.freepress.net/ownership/chart/main?gclid=CIj9v KDD3KwCFUaMtgodf3ofpw Check out this presentation http://prezi.com/8lc9_zo6ccde/media-conglomerates-the- big-six/

7. Look at the 2 nd chart. What other types of companies (non-television) does each parent company own? Bigger Ownership Chart: http://www.scribd.com/doc/41720035/Media-Ownership- Chart-2006-but-still-relevant-today  Comcast / General Electric  Viacom  CBS  Walt Disney  News Corp  Time Warner

8. So what?

9. So what’s the issue? -6 companies control 90% of what we read, watch, listen to. -In 1983 it was 50 companies -Roughly 230 media executives control what over 315 million Americans see. -Other problems? Lack of diversity, uncritical of sponsors/companies, bias, native advertising Today…

10. So what’s the issue? -Check out the chart on my webpage. -What other staggering statistics do you see? http://www.businessinsider.com/these-6- corporations-control-90-of-the-media-in- america-2012-6 Today…

11. So what’s the issue? Today…

12. So what’s the issue? Today…

13. bias of journalists in selecting stories that are reported and how they are covered… goes against standards of journalism, which stress fair & accurate reporting. MEDIA BIAS

14. TYPES: MEDIA BIAS Advertising—stories selected/altered to please advertisers. Corporate—stories selected/altered to please corporate owners of media. Political—attacking parties, candidates, beliefs. –http://datascience.berkeley.edu/data-media-map-bitly/http://datascience.berkeley.edu/data-media-map-bitly/ –http://www.people-press.org/2009/10/29/fox-news- viewed-as-most-ideological-network/http://www.people-press.org/2009/10/29/fox-news- viewed-as-most-ideological-network/ Mainstream—report what everyone else is reporting / avoid stories that will offend. Discrimination—attack particular race, religion, gender, age, sexual orientation, or ethnic group.

15. Just a few basic examples… http://www.inquisitr.com/1186761/jon-stewart- slams-cnns-mh370-coverage-video/ http://www.studentnewsdaily.com/example-of- media-bias/abcs-nightline-skipped-obamacare/ MEDIA BIAS

16. TYPES: MEDIA BIAS SENSATIONALISM— use of exciting / shocking stories or language, regardless of accuracy, to provoke public interest / excitement appeals to emotions controversial intentionally omitting facts / info being loud to get attention trivial information misrepresented / exaggerated as important or significant

17. TYPES: SENSATIONALISM — http://www.youtube.com/watch?v=7KgrYWn7AL Mhttp://www.youtube.com/watch?v=7KgrYWn7AL M http://www.youtube.com/watch?v=xv3os-xnS74 http://www.youtube.com/watch?v=1VOE_OiIP1A&feature=related http://www.youtube.com/watch?v=eGIYuhdvni4&feature=fvst http://www.youtube.com/watch?feature=endscreen&v=tP- yPISqfcs&NR=1http://www.youtube.com/watch?feature=endscreen&v=tP- yPISqfcs&NR=1 http://www.youtube.com/watch?v=QOxo4XVyfB0&feature=related Stewart - Ebola MEDIA BIAS

18. -Racism / Sexism / stereotypes -Objectification of women / girls -Political affiliations / bias -Fear mongering -Ignoring non-local issues -Simplification of complex issues (ie. politics, etc) *** OTHER NEGATIVE MEDIA TRENDS

19. Good thing or bad thing? http://thedailyshow.cc.com/vide os/2x8tka/good-badfellas--- good-thing-or-bad-thing- (show Campaign Ads 2014) CLIP

20. http://hyperallergic.com/161454/conflict-kitchens-palestinian-programming-under-siege/ Perspectives…

21. In 1990s, media mergers and tech innovations gave birth to convergence journalism, enabling media companies to gather and share info over a variety of platforms (print, TV, websites, social media, smartphones, etc).  Used to be more common for journalists to study one medium and stick with it.  21st century journalist writes & delivers news content in a variety of formats. CONVERGENCE

22. HARD NEWS vs. SOFT NEWS Wars Economy Politics Natural disasters Entertainment Sports Celebrities Human interest Serious issues that affect people’s lives Trivial issues that are not very important

23. EDWARD R. MURROW 1908-1965 CAREER: –Started as radio announcer during WWII –Moved to CBS news on TV –Started own shows SEE IT NOW & PERSON to PERSON KNOWN FOR: –Up close / personal reporting of WWII –Stand against hysteria of Senator Joseph McCarthy / McCarthyism

24. EDWARD R. MURROW IMPORTANCE –Understood responsibility as a reporter –Championed intelligence / democracy –Set standard for ethics in journalism –1 st to perfect TV news journalism